Exploring Graphic Design in Film and TV Marketing : an Experimental Guideline for the Effective Composition of Film and TV Series Posters for Their Marketing in Contemporary Times
| dc.contributor.advisor | Amann, Denise | |
| dc.contributor.advisor | Catak, Güven | |
| dc.contributor.author | Antonia Patricia Contreras Flores | |
| dc.contributor.department | Faculty of Architecture and Design | |
| dc.contributor.other | Berlin International University of Applied Sciences | |
| dc.date.accessioned | 2024-01-15 | |
| dc.date.accessioned | 2025-11-28T13:26:59Z | |
| dc.date.available | 2025-11-28T13:26:59Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | AI-GENERATED ABSTRACT: Abstract: In an era where digital media reigns supreme, the importance of traditional marketing tools like film and TV posters remains remarkably relevant. Amid the global production of nearly 14,000 films and over 20,000 TV series and documentaries in 2022, a compelling poster can make a significant difference in a title's visibility and ultimate success. This thesis aims to explore the marketing elements essential for the design of effective film and TV posters. It will delve into the knowledge that graphic designers must acquire beforehand to craft compositions that not only grab attention but also encapsulate the essence of the movie or TV show they represent. Keywords: Film and TV Posters, Marketing Strategy, Graphic Design, Composition, Visual Representation | en |
| dc.description.degree | BA | |
| dc.description.tableofcontents | MACHINE-GENERATED CONTENTS NOTE: Table of Contents chapter I: Introduction 8 chapter Ii: Methodology 10 chapter Iii: Broadcasting Channels Today 12 First Movie Streaming Channel 13 Film Streaming Services Thumbnails 15 Netflix Artwork Testing 17 Posters in the Digital Era 18 chapter Iv: Movie and Tv Posters 24 Brief Move and Tv Posters History 24 Anatomy of Film and Tv Series Posters 28 Type of Movie/ Tv Posters 30 1. Teaser Posters 32 2. Character Posters 34 3. Main/ Final Posters 36 Poster Elements According to the Genre 38 1. Horror/ Mystery Film Elements 40 2. Comedy Film Elements 42 3. Sci-fi Film Elements 44 chapter V: Movie/ Tv Marketing 46 Fundamentals of Film/ Tv Marketing 48 Film/ Tv Marketing Factors 49 Traditional Vs. Digital Marketing 50 chapter Vi: Film Posters Case Study 52 the Posters 53 1. Midsommar Poster 54 2. Mother! Poster 3. Orphan Poster 63 Findings 64 Summary 66 chapter Vii: Conclusion 68 chapter Viii: Design Project 70 Teaser Poster 72 Character Posters 74 Final/ Main Posters 78 chapter Ix: References 84 List of Figures 86 appendix 90 Interview Transcript 90 | en |
| dc.identifier.uri | https://repository.berlin-international.de/handle/123456789/724 | |
| dc.language.iso | eng | |
| dc.subject | Composition | |
| dc.subject | Graphic Design | |
| dc.subject | Marketing Strategy | |
| dc.subject | Visual Representation | |
| dc.subject | Film And Tv Posters | |
| dc.title | Exploring Graphic Design in Film and TV Marketing : an Experimental Guideline for the Effective Composition of Film and TV Series Posters for Their Marketing in Contemporary Times | |
| dc.type | Thesis |
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