Deceptive hues : raising awareness of dichromatic color blindness for a more inclusive design process
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2020
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Abstract
"Color blindness, a condition in which people see less vibrantly or fewer color variations, affects almost 5 percent of the entire world population. Despite this being a fairly common condition, it is rarely considered in many designs. As a result, some designs become difficult to read or understand depending on certain design elements. This research addresses the different color perception of color blind people and how it, in turn, affects their perception of design. Most of this research is based on a few conducted interviews with both colorblind people and non-colorblind designers. An online survey was also conducted on color contrast to test whether or not some colorblind design elements improve designs for non-colorblind viewers as well. The results show how designs can be improved through colorblind design and how the different perception of color blind people can affect their view of certain designs. This research also tackles the different uses of color and how the less abstract ones can be adapted for colorblindness. The practical part of this thesis is in the form of an educational interactive exhibition raising awareness of color blindness for a more inclusive design process. Its aim is to educate designers on how color blind people perceive color, and the impact this has on their perception of design. Due to the time frame, the scope of this exhibition is an advertising poster series and three interactive exhibits all implementing the research findings."