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The Impact of Instagram's Ui Design on the Memory Capacity of Young Adults

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dc.contributor.advisorMüller, Felix
dc.contributor.advisorRieß, Henrik
dc.contributor.authorElisa Robles Vera
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:18Z
dc.date.available2025-11-28T13:27:18Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: With the burgeoning engagement in social media, particularly on platforms like Instagram, concerns over its impact on cognitive processes, notably attention span and memory, have soared. This thesis delves into the nuanced interplay between Instagram's User Interface (UI) design and the memory capacity of young adults, exploring how incessant scrolling could be nibbling at the cognitive fibers of the digital natives. By dissecting Instagram's UI design patterns and juxtaposing them against the cognitive responses elicited during interactions, this research aims to unfurl the subtle yet potentially profound effects on attention span and short-term memory. Employing a blend of theoretical exploration and practical analysis - including literature review, user interviews, and memory exercises - the study seeks to render a more nuanced understanding of the cognitive ramifications entailed in modern-day social media engagement. The exercises, designed to gauge short-term memory retention pre and post-Instagram consumption, coupled with insights gleaned from interviews, strive to provide a holistic view of how Instagram's UI design could be shaping the cognitive landscape of young adults. As the line between digital and real continues to blur, understanding the cognitive tether to social media platforms becomes paramount. This thesis, by illuminating the potential cognitive trade-offs in Instagram's design, aspires to foster a dialogue towards more cognitively considerate social media interfaces, nurturing a balance between connectivity and cognitive well-being. Keywords: Instagram, User Interface Design, Attention Span, Short-term Memory, Cognitive Processes, Social Media Consumption, Digital Engagement, Memory Exercises, Cognitive Impact, Young Adultsen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1 Introduction ................................................... 9 1.1 Problem Statement ......................................... 10 1.2 Research Aim ............................................. 11 1.3 Methodology .............................................. 12 1.4 Scope and Limitations .................................... 13 2 Attention Span and Short-term Memory ........................... 15 2.1 Working Memory ........................................... 16 2.2 Attention Span ........................................... 17 3 Ui Patterns of Instagram ....................................... 19 3.1 Visual Part of Instagram ................................. 20 3.2 User Experience of Instagram ............................. 24 4 Related Study on Instagram and Working Memory ................. 27 4.1.1 Interviews/surveys Conducted ........................... 28 4.1.2 Data Analysis and Interpretation of Interviews ......... 29 5 Mindswipe ..................................................... 35 5.1 Objectives and Scope of the Design Project ............... 36 5.2 Description of the Proposed Design Solution .............. 38 5.3 Expectations and Conclusions ............................. 47 6 Conclusion ..................................................... 49 6.1 Summary of the Study's Findings ......................... 49 6.2 Contribution to the Field of Uid and Attention Span Research ... 50 6.3 Limitations and Areas for Improvement .................... 51 7 References .................................................... 7.1 List of Figures .......................................... 56en
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/782
dc.language.isoeng
dc.subjectAttention Span
dc.subjectCognitive Processes
dc.subjectDigital Engagement
dc.subjectMemory Exercises
dc.subjectShort-Term Memory
dc.subjectSocial Media Consumption
dc.subjectUser Interface Design
dc.subjectYoung Adults
dc.subjectInstagram
dc.titleThe Impact of Instagram's Ui Design on the Memory Capacity of Young Adults
dc.typeThesis

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