How Did Food Logistic Firms in Berlin Respond to the Recent Challenges of Inflation and the COVID-19 Pandemic?
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2023
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AI-GENERATED ABSTRACT: Abstract: Purpose - The purpose of this thesis is to explore how food logistic firms in Berlin responded to the recent challenges of inflation and the COVID-19 pandemic. Design/methodology/approach - A qualitative research methodology was used in the study, which involved conducting one-on-one interviews with food logistic companies in Berlinches Thematic analysis was applied to analyze the interview data and identify recurring themes related to the firm's responses and adaptations during the challenges of inflation and the COVID-19 pandemic. The merger of qualitative data collection and thematic analysis allows for a comprehensive exploration of the participant ́s perspectives and experiences. Findings - The interviews with food logistics companies in Berlin provide insightful information about their responses and adaptations to inflation and the COVID-19 outbreak. With a priority on securing logistical spaces in advance and investing in digitization for supply chain flexibility, the challenges of managing pricing strategies, margins, and demand elasticity were highlighted. Originality/value - This thesis adds to the existing literature by providing a comprehensive exploration of how food logistic companies in Berlin react to the challenges of inflation and the COVID-19 pandemic. Thematic analysis and the qualitative research approach used in this study provide insightful understandings of the different approaches and adaptations adopted by these organizations under these special circumstances. Keywords: food logistic firms, Berlin, inflation, COVID-19 pandemic, supply chain, Qualitative