Low Impact Websites in the Clothing Industry : Guidelines to Build an Effective, Sustainable Website
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2023
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Abstract
AI-GENERATED ABSTRACT: Abstract: The rapid expansion of e-commerce platforms, particularly in the fashion industry, has not only changed consumer behavior but also raised significant environmental concerns. This research aims to explore the concept of Low Impact Websites (LIW) within the context of the clothing industry's e-commerce platforms. By marrying sustainability with User Experience (UX) and User Interface (UI) design principles, this study endeavors to provide actionable guidelines for designing e-commerce platforms that are both efficient and eco-friendly. Employing a multi-method approach, including interviews with professionals, user surveys, and a case study, the research aims to identify the ecological and market advantages of LIWs, understand the challenges in their implementation, and explore their potential impact on consumer behavior and environmental sustainability. Keywords: Low Impact Websites, User Experience, User Interface, E-commerce, Clothing Industry, Sustainability, Energy Consumption, CO2 Emissions