International business in the era of COVID-19 on the example of the Nike brand
| dc.contributor.advisor | Mantel, Peter | |
| dc.contributor.advisor | Poljsak-Rosinski, Petra | |
| dc.contributor.author | Gojdź, Kamil | |
| dc.contributor.department | bachelor thesis in Business Administration - International Management and Marketing | |
| dc.date.accessioned | 2025-11-28T13:26:33Z | |
| dc.date.available | 2025-11-28T13:26:33Z | |
| dc.date.issued | 2021 | |
| dc.description.degree | BA | |
| dc.description.tableofcontents | Chapter 1: International trade 1.1 International trade - definition and characteristics of trade 1.2 Historical background 1.3 Development over the years - characteristics, changes, setting the trends Chapter 2: Nike brand - a global phenomenon 2.1 Nike - origins and characteristics 2.2. Nike's flagship products 2.3 Nike as a global brand Chapter 3: Nike during the crisis 3.1 Covid-19 - origins, scale, and trade effects 3.2 Nike's trading activity in times of Covid-19 3.3 Online sale as a developing branch of trade in the context of Nike brand | en |
| dc.identifier.uri | https://repository.berlin-international.de/handle/123456789/628 | |
| dc.language.iso | eng | |
| dc.subject | Crisis management | |
| dc.subject | International business | |
| dc.subject | Branding | |
| dc.subject | International business environment | |
| dc.title | International business in the era of COVID-19 on the example of the Nike brand | |
| dc.type | Thesis |
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