Femininity in Vogue : A Comparative Study of How Visual Elements Influence the Representation of Femininity in Popular Magazines
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2022
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Abstract
AI-GENERATED ABSTRACT: Abstract: the concept of femininity is complex and constantly evolving, influenced by socio-cultural changes and feminist movements seeking self-determination for women. Visual culture, especially in media like vogue magazine, plays a significant role in shaping perceptions of femininity. This research aims to investigate how vogue's fame influences its approach to various topics and whether its visual identity impacts the display and perception of femininity, possibly reflecting biased beauty ideals. The objectives of the research include analyzing the visual elements in vogue magazine, comparing different country editions to explore beauty standards and gender expectations, and investigating whether vogue's identity limits expression based on its historical context and relationship with society. A comparative study between vogue editions from the usa and germany is conducted using semiology as the analytical framework. The thesis delves into discussions on femininity and its representation in media, provides an overview of visual elements in graphic design that suggest gender forms, and presents a design proposal based on the findings about femininity in design. Keywords: femininity, vogue magazine, visual identity, gender representation, beauty standards, graphic design, comparative study, self-determination