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Augmented Textiles : Exploring the Intersection Between Streetwear and Digital Fashion

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dc.contributor.advisorGoodwin, Amara
dc.contributor.advisorRieß, Henrik
dc.contributor.authorJan Loebl
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:26:55Z
dc.date.available2025-11-28T13:26:55Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: The omnipresence of smartphones has altered the perception of art and entertainment, including the fashion industry. The widespread use of smartphones during runway shows has led to a diluted live experience for fashion enthusiasts. This bachelor thesis explores the potential of augmented reality (AR) to bridge streetwear and digital fashion, offering a more immersive experience for the audience while preserving the essence of runway shows. The research analyzes fashion's relationship with technology, smartphone rituals, and AR applications in other fields. Experimentation with AR applications will be conducted to assess their suitability for runway experiences. The thesis aims to foster a balanced approach to fashion shows, embracing the transformative power of digital innovations to revolutionize the industry. Keywords: augmented reality, fashion shows, smartphone rituals, digital fashion, streetwear, runway experience, immersive, technology, AR applications, live eventsen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction 1.1 Scope 1.2 Methodology 2. Semiotics of Fashion 2.1 How Streetwear Redefined Exclusivity 2.2 Digitalizing Streetwear 2.3 Evolution of Fashion Shows 2.4 Digitalizing the Runway During Covid 2.5 the "uncanny Valley" 3. Smartphone Rituals 3.1 the "photo-taking-impairment Effect" 3.2 Adoption of High Technology Products 4. Augmented Reality 4.1 Augmented Reality in Fashion 4.2 Augmented Reality in Cultural Heritage 5. Experimentation: Mobile Ar Apps 5.1 Artivive 5.2 Dressx 5.3 Outtawrld 5.4 Reality Composer 5.5 Conclusion 6. Observation: Fashion Show 7. Bachelor's Project: Mat Mars Ar 7.1 Limitations 8. Conclusion 9. Bibliography 9.1 Image Referencesen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/703
dc.language.isoeng
dc.subjectDigital Fashion
dc.subjectFashion Shows
dc.subjectImmersive
dc.subjectLive Events
dc.subjectRunway Experience
dc.subjectSmartphone Rituals
dc.subjectStreetwear
dc.subjectTechnology
dc.subjectAugmented Reality
dc.titleAugmented Textiles : Exploring the Intersection Between Streetwear and Digital Fashion
dc.typeThesis

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