Key success factors to deliver a crowdfunded project
| dc.contributor.advisor | Poljsak-Rosinski, Petra | |
| dc.contributor.author | Longsworth, Charise Eva Luce | |
| dc.contributor.department | Faculty of Business Administration | |
| dc.contributor.other | Berlin International University of Applied Sciences | |
| dc.date.accessioned | 2019-01-16 | |
| dc.date.accessioned | 2025-11-28T13:28:06Z | |
| dc.date.available | 2025-11-28T13:28:06Z | |
| dc.date.issued | 2018 | |
| dc.description | ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences | |
| dc.description.abstract | "Online crowdfunding is a popular tool for obtaining funding for projects that range from the arts to technology and innovative manufacture. It is a welcome alternative for entrepreneurs who are not able or choose not to finance their business through standard financial intermediaries such as banks and investors. This practice consists of a large number of people giving a relatively small amount of money to projects, mainly using Internet-based platforms designed for this purpose. This thesis reports the main characteristics and strategies that are needed to take in order for a project to successfully deliver its project to backers. By analyzing five projects, key success factors were pinpointed when they are adapted from a business model to a crowdfunded project's needs, including marketing strategies, operations and financial plans and the challenges they faced in manufacturing as errors to avoid." | en |
| dc.description.degree | BA | |
| dc.description.tableofcontents | Abstract -- INTRODUCTION : General introduction ; Main problem statement ; Need and justification for the study ; Research aim : Research objectives ; Research questions -- LITERATURE REVIEW : Crowdfunding : Introduction to crowdfunding ; Crowdfunding as a financial tool ; Types of crowdfunding : Donation-based, Lending-based, Equity-based, Reward-based ; Kickstarter as a platform ; Requirements : Basics, Rewards, Story, About you ; Stages overview -- Planning for new businesses : Introduction ; Building a business model ; Market segments, value proposition and marketing strategy ; Operations plan, risk and strategic options ; Resources needed and financial plan : Analyzing, Determining, Forecasting, Control, Risk Assessment -- Conceptual framework -- Conclusion -- RESEARCH APPROACH : Research strategy -- Secondary data collection -- Benefits and Disadvantages -- Secondary data collection approach -- DATA COLLECTION AND ANALYSIS : Data collection procedure -- Dataset and sample considerations -- Selected cases characteristics : Bragi ; CST-01 Watch ; Coolest Cooler ; Rockwell Razors ; Zano -- Data analysis technique -- Data analysis : Increased product demand ; Delivery timeframe ; Challenges faced : Bragi, CST-01 Watch, Coolest Cooler, Rockwell Razors, Zano -- Limitations -- DISCUSSION AND CONCLUSION : Discussion -- Revisiting the research objectives and questions -- Conclusions and practical implications -- Limitations and suggestions for future suggestions -- References | en |
| dc.identifier.uri | https://repository.berlin-international.de/handle/123456789/1013 | |
| dc.language.iso | eng | |
| dc.subject | Online fundraising | |
| dc.subject | Crowdfunding, crowdsourcing | |
| dc.title | Key success factors to deliver a crowdfunded project | |
| dc.type | Thesis |
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