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Why Do Companies Use VR and AR and How Do These Technologies Support Their Marketing Strategies?

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dc.contributor.advisorMantel, Peter
dc.contributor.advisorÜlker, Barış
dc.contributor.authorYağmur Muslu
dc.contributor.departmentFaculty of Business Administration
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:26Z
dc.date.available2025-11-28T13:27:26Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: This study looks at why companies use VR and AR and how these technologies support their marketing strategies. Two examples of recent digitally based technological advances are augmented reality and virtual reality. These technologies are projected to offer significant income opportunities in a number of industries in the coming years. Starting with the introduction of the understanding of what is virtual and augmented reality, advantages and disadvantages, and examples of usage of these technologies in different sectors. With this, a qualitative approach has been used with data extracted from a semi-structured interview with the trade director of Galatasaray Sports Club - GSStore. Keywords: virtual reality, augmented reality, marketing strategies, digital technology, income opportunities, VR advantages, AR disadvantages, technology usage, qualitative approach, GSStoreen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract .......................................................................................................................... I 1 Introduction ................................................................................................................ 1 1.1 General Introduction ........................................................................................ 1 1.2 Research Aim .................................................................................................... 1 1.2.1 Research Objectives ................................................................................. 1 1.2.2 Research Question ................................................................................... 1 2 Literature Review ..................................................................................................... 2 2.1 Augmented Reality ........................................................................................... 2 2.2 Virtual Reality .................................................................................................... 2 2.3 Industries That Use Ar and Vr Technologies .................................................. 2 2.4 Retail ................................................................................................................ 2 3 Method ..................................................................................................................... 3 4 Results ...................................................................................................................... 4 4.1 Interview Analysis ............................................................................................ 4 5 Discussion ................................................................................................................ 5 6 Conclusions .............................................................................................................. 6 7 References ............................................................................................................... 7en
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/810
dc.language.isoeng
dc.subjectAr Disadvantages
dc.subjectAugmented Reality
dc.subjectDigital Technology
dc.subjectGsstore
dc.subjectIncome Opportunities
dc.subjectMarketing Strategies
dc.subjectTechnology Usage
dc.subjectVr Advantages
dc.subjectVirtual Reality
dc.titleWhy Do Companies Use VR and AR and How Do These Technologies Support Their Marketing Strategies?
dc.typeThesis

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