Investigating the Role of Brand Personality in Shaping Consumer Behavior
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2024
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Abstract
AUTHOR-SUPPLIED ABSTRACT: The primary aim of this research is to explore and assess the perception of mass tourism in residents of the Canary Islands. The analysis within this paper considers both opportunities and risks associated with mass tourism. This study presents the results of a survey conducted on Canarian locals and their perception of mass tourism. The findings of this study demonstrate that even though locals acknowledge the importance of tourism they also express concerns regarding the impact of it. As I delve into this project with a mix of personal interest and academic research I am driven to uncover the yet-to-discover narratives of the Canary Islands. In this paper, I hope to provide valuable insights and ideas that go beyond the limits of academia and unravel the daily life and reality of Canarian locals. Researching the perception of locals is important since they are one of the stakeholders in the tourism industry and both negative and positive opinions can affect the course of it. In fine, cautious steps will be undertaken in order to minimize biases and ensure the integrity of the study