Browsing by Subject "Berlin"
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Item Restricted Adaptive Reuse of Abandoned Buildings as a Solution to the Housing Shortage Crisis in Berlin(2022) Abtin Hajiamirkhani; Anwandter, Juan Almarza; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This study focuses on the relationship between the adaptive reuse of abandoned buildings and its potential to alleviate the housing shortage crisis in Berlin, with a particular emphasis on the significance of co-housing. Berlin, known for its tumultuous history and numerous abandoned structures, presents a unique case study for examining the challenges posed by neglected buildings. The preservation of these buildings is crucial as they serve as a testament to the city's heritage and contribute to the neighborhood's identity. However, the lack of government initiatives and the presence of threats such as urban exploration and vandalism further endanger these abandoned structures. In response to the housing shortage crisis in Berlin, which has been exacerbated by population growth and the speculative practices of housing companies, the adaptive reuse of abandoned buildings emerges as a potential solution. While Berlin has witnessed the development of various community-based projects without government assistance, the scarcity of affordable housing persists. This crisis affects not only marginalized groups but also the middle class. Housing companies, which own and control a significant number of units, have prioritized profit through privatization rather than investing in new developments. In this context, adaptive reuse offers a viable option for repurposing abandoned buildings to address the increasing demand for housing. Berlin has already witnessed successful adaptive reuse projects, primarily in the form of museums, art galleries, and cultural centers. These projects have capitalized on the existing structures' open and flexible spaces, requiring minimal modifications compared to residential conversions. To investigate the relationship between adaptive reuse and the housing shortage crisis, this study employs an in-depth analysis of selected case studies. These case studies encompass not only the adaptive reuse of historical buildings but also projects related to co-housing. By exploring the objectives of this research, namely the necessity of adaptive reuse for addressing the housing shortage crisis and the advantages of co-housing within such projects, this study aims to contribute to the understanding of sustainable urban development strategies. Keywords: adaptive reuse, abandoned buildings, housing shortage, Berlin, co-housing, urban developmentItem Restricted Adaptive Reuse Strategies to Preserve the Intangible Aspects of the Built Heritage in Theory and in Practice : a Proposal for the Roxy Palast(2023) Josephine Johanna Laura Kilger; Buß, Tina; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: As cities across the world grapple with the complex challenges of balancing heritage conservation with modern development needs, the practice of Adaptive Reuse has gained prominence. Rooted in the idea of repurposing existing buildings for new functions, Adaptive Reuse serves as a sustainable alternative to new construction, especially in the context of resource conservation and urban densification. Berlin, a city with a rich architectural past and complex history, stands as a prime example of how Adaptive Reuse can breathe new life into existing buildings without erasing their historical significance. This thesis aims to delve deep into the multifaceted concept of Adaptive Reuse with a focus on preserving intangible heritage values. Using Roxy Palast, a cultural landmark in Berlin, as a case study, the research explores various Adaptive Reuse strategies that can maintain the essence of the structure while ensuring its functional relevance in today's world. Keywords: Adaptive Reuse, Built Heritage, Intangible Aspects, Roxy Palast, Berlin, Sustainability, Urban ConservationItem Restricted Awareness and Purchasing Decisions of Young Consumers in Berlin Towards Sustainability in the Fashion Industry With a Case Study of Patagonia(2023) Yeji Song; Ülker, Barış; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This study explores the relationship between the awareness of sustainable fashion among young consumers in Berlin and their purchasing behaviors, with a specific focus on the brand Patagonia. The investigation delves into the levels of consumer awareness, the factors influencing purchasing decisions, and the barriers to adopting sustainable behaviors. A qualitative research approach was employed, utilizing semi-structured, in-depth interviews to gather consumers' perspectives and insights on sustainable fashion. The findings reveal an increased awareness and understanding of sustainability issues related to fashion among the young consumer demographic in Berlinches The study identifies the key factors that drive purchasing decisions and the barriers that impede sustainable consumer behavior. The results suggest a shift in perception and behavior among consumers towards more sustainable fashion practices over time. The case of the Patagonia brand is used to examine how the awareness of the brand's sustainability efforts correlates with actual purchasing behavior. Keywords: Sustainable Fashion, Consumer Awareness, Purchasing Behavior, Young Consumers, Berlin, Patagonia, Qualitative Research, Sustainability PracticesPublication Restricted Before We Leave(2025) Al Shemaly, Leen; Lemke, Katharina; Graphic Design and Visual Communication (BA); Berlin International University of Applied SciencesThe relationship between memory, photography, and cohabitation in Berlin’s Wohngemeinschaften (shared apartments) is examined dynamically in this thesis. How shared memories are formed by people amidst the fleeting nature of city life is demonstrated through qualitative interviews and photo analysis. As time goes on, rituals, shared objects, and casual photography become important ways to strengthen social and emotional ties. This turns ordinary places into rich archives of living experience. These results are built upon in the design project Before We Leave, which uses two different types of photography and a material book design to depict life in a WG. This highlights how fragile and strong shared urban histories can be. This work helps us better understand how memory, materiality, and visual culture come together in modern city life. It makes room for fresh ideas to help people feel a sense of belonging in unstable housing situations. to one another, in the face of constant transformation.Item Restricted Berlins Growth and Architectural Design : Consideration of the Population Growth of the Big Cities and the Challenges and Architectural Possibilities Connected With It, Using Berlin as an Example(2023) Sharon-Mareé Ahrens; Fischer, Jeanne-Françoise; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In a world marked by a burgeoning population of 8 billion, global societies face a spectrum of opportunities and challenges, intricately linked to population growth. Urbanization, international migration, and birth rates contribute to the spatial distribution of the world's population, with major consequences for urban development. This thesis delves into the context of Berlin, a European major city witnessing rapid population growth, to explore the challenges in urban planning, architectural design, and living conditions. Focusing on immigration as a significant factor (84% of population growth), the research aims to comprehend the relationship between population growth, urban development, and architectural solutions. The goal is to provide recommendations for adapting architectural design to meet the demands of a growing population, ensuring a high quality of life, social integration, and sustainability, with implications for similar European metropolises. Keywords: Population Growth, Urban Development, Berlin, Architecture, Immigration, Urban Planning, Quality of Life, Sustainability, Major Cities, Housing MarketItem Restricted Communal Micro-housing : Affordable Futures for Berlin(2023) Gamze Hazal Tarakçı; Fischer, Jeanne-Françoise; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The precipice of urban evolution that Berlin stands upon today, is marred by an acute housing crisis, exacerbated by a burgeoning populace and a stark economic disparity. A cornerstone in this urban narrative is the glaring unavailability of affordable, sustainable, and social housing, especially for the low-income strata and the young demographic, gravitating to the city for education and employment. As the ripples of industrialization have steered housing costs skyward and left certain city regions in a state of urban detachment, the thesis embarks on a meticulous exploration of a prospective remedy - the concept of micro-housing communities. This architectural proposition, although nascent in Germany, has been heralded globally as a crucible for fostering affordable living, social inclusivity, and environmental sustainability. Through a multifaceted research framework, this thesis delves into the genesis and global trajectory of micro-housing, scrutinizes its potential through a lens of architectural, social, and economic paradigms, and juxtaposes this against the exigent housing milieu of Berlin. Employing a blend of historical examination, empirical analysis, and case study evaluations, the thesis endeavors to carve out a blueprint for assimilating micro-housing communities within the urban fabric of Berlin. The aspiration is to not only alleviate the housing impasse but to also engender a milieu of social cohesion and sustainable living. The ensuing design project encapsulates this endeavor, striving to meld architectural innovation with social ethos, potentially sowing the seeds for a new urban housing paradigm in Berlinches Keywords: Micro-Housing Communities, Affordable Housing, Sustainable Living, Social Cohesion, Urban Housing Crisis, Berlin, Architectural Innovation, Economic Disparity, Industrialization, Urban DetachmentItem Restricted Conversion of Shopping Malls to Residential Spaces : Retail to Residential; Potential and Challenges in the Conversion of a Shopping Mall Into Residential Space(2023) Ronja Celina Will; Escobar, Pierre; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract The growing interest in adaptive reuse as a sustainable approach to repurposing existing buildings has highlighted the pivotal role of interior design in shaping transformed spaces. Heritage buildings hold immense cultural significance, and adaptive reuse offers an environmentally conscious alternative to demolition. Interior design plays a crucial role in preserving the building's historical narrative, essence, and collective memory. This research focuses on the adaptive reuse of former factories in Berlin, exploring how interior design interventions enhance memory continuity and reconcile functional requirements with cultural heritage preservation. The study employs a comprehensive methodology, including a literature review on interior design, historic structures, memory, and phenomenology of place. It delves into the concept of adaptive reuse and examines the significance of collective memory in repurposed historic structures. The research presents an interior design framework guided by the concept of Genius Loci, emphasizing the relationship between the human body and interior space. Case studies of three adaptive reuse projects in Berlin illustrate how interior design effectively contributes to memory continuity and heritage preservation. By understanding the interplay of interior design, memory, and cultural heritage in adaptive reuse, this research aims to contribute to future efforts in preserving and honoring the unique essence of heritage buildings. Keywords: adaptive reuse, interior design, heritage buildings, collective memory, Genius Loci, repurposed factories, Berlin, memory continuity, cultural heritage preservation, sustainable designItem Restricted Exploring the need for public spaces that are designed catering to the needs of people in the city of Berlin(2024) Al Yaghshi, Aya; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Exploring the Visual Identity of Fast Food Signboards in Berlin and Its Impact on University Students(2022) Özkan Bak; Amann, Denise; Hinze, Martin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This work explored the fast food signboards in terms of their visual identity and their impact on Berlin university students. The research question aimed to investigate the visual identity in fast food restaurant signboards and its impact on university students in Berlin, specifically focusing on the elements of layout, color, logo, and typefaces. A questionnaire was distributed to 50 university students in Berlin to gather their opinions. The questionnaire results indicated that the logo and colors were the most important elements for the students, followed by typography and layout. The findings guided the design project for the fast food shop's signboard, emphasizing the importance of a clear and visible logo, coherent typography, and a consistent color scheme. The study concluded that while all visual identity elements were significant to Berlin university students, their impact varied among them. Keywords: fast food, visual identity, signboards, university students, Berlin, logo, color, typography, layout, questionnaire, design projectPublication Restricted Grave affairs: A comparative study of Protestant and Islamic deathcare businesses in Berlin(2025) Lietz, Evelyn; Ülker, Baris; Data Science and Business (BA); Berlin International University of Applied SciencesThis thesis explores Islamic and Protestant deathcare businesses in Berlin, specifically focusing on how their religious denominations influence their services and the struggles that they face. This topic is looked at through a mixed embeddedness theoretical framework which is introduced in the literature review and considers both the institutional guidelines that the businesses must consider, and the resources generated through their community structures. Employing a qualitative methodology, semi structured interviews explore the practices of four funeral homes in Berlin, two aligned with each faith. The findings of these interviews reveal the difference in systemic barriers that Islamic funerary services face when compared with Protestant ones, deriving from differences of traditional Islamic practices with Berlin’s historically Protestant aligned legislation. Previous legal adjustments, such as allowing shroud burials, have helped to bridge this gap. However, persisting challenges such as mandatory waiting times and restricted use remain as systemic barriers for Islamic providers. These businesses make use of their community networks and cater to niche market requirements to remain competitive. In contrast, Protestant and secular service providers can benefit from historical origins, legislative alignment and explore easily accessible business opportunities for broader market access. Ultimately, the following thesis determines that Berlin’s legislature should adapt to the needs of an established segment of its population to ensure equitable access and further integration for minority entrepreneurship. Such a state-level movement towards removing regulatory barriers would foster a more inclusive deathcare sector, reflective of Berlin’s multicultural nature.Item Restricted How Did Food Logistic Firms in Berlin Respond to the Recent Challenges of Inflation and the COVID-19 Pandemic?(2023) Alihaydar Yücel; Artinger, Florian; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Purpose - The purpose of this thesis is to explore how food logistic firms in Berlin responded to the recent challenges of inflation and the COVID-19 pandemic. Design/methodology/approach - A qualitative research methodology was used in the study, which involved conducting one-on-one interviews with food logistic companies in Berlinches Thematic analysis was applied to analyze the interview data and identify recurring themes related to the firm's responses and adaptations during the challenges of inflation and the COVID-19 pandemic. The merger of qualitative data collection and thematic analysis allows for a comprehensive exploration of the participant ́s perspectives and experiences. Findings - The interviews with food logistics companies in Berlin provide insightful information about their responses and adaptations to inflation and the COVID-19 outbreak. With a priority on securing logistical spaces in advance and investing in digitization for supply chain flexibility, the challenges of managing pricing strategies, margins, and demand elasticity were highlighted. Originality/value - This thesis adds to the existing literature by providing a comprehensive exploration of how food logistic companies in Berlin react to the challenges of inflation and the COVID-19 pandemic. Thematic analysis and the qualitative research approach used in this study provide insightful understandings of the different approaches and adaptations adopted by these organizations under these special circumstances. Keywords: food logistic firms, Berlin, inflation, COVID-19 pandemic, supply chain, QualitativeItem Restricted Navigating Cross-cultural Differences : Opportunities, Challenges, and Success for International Immigrant Entrepreneurs at a Berlin Start-up Incubator(2023) Nikhilesh Kalyana Kumar; Ülker, Barış; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: To understand the perceptions and experiences of the immigrant entrepreneurs this study was conducted, spotlighting on their challenges, experiences, motivation and factors which succeed them. This research also shows the effort of the Berlin startup incubators in order to support the immigrant entrepreneurs. The study is set on the bigger context of global trends in entrepreneurship and migration, the significance of the topic in today's socio-economic landscape was addressed. The presentation of the results of this study was provided in detailed manner, which also includes the entrepreneur's demographic information, their self-motivation to start a business in foreign country, their experience with the Berlin startup incubator, challenges faced by the entrepreneurs and strategies implemented to pass them, and factors which succeed them. Complete analysis and comparison were done by using the findings from interviews with Berlin startup incubator official and immigrant entrepreneurs, which showed some differences and similarities in their perceptions and experiences. The key points of the research were summarized, a comprehensive understanding of the experiences and perceptions of immigrant entrepreneurs were provided and in the supporting role the startup incubator acted well. Keywords: immigrant entrepreneurs, startup incubators, Berlin, entrepreneurship, global migration, socio-economic impact, challenges, motivation, business strategy, comparative analysisItem Restricted Navigating the Storm : Strategies Employed by Small Fashion Businesses in Berlin on Instagram to Mitigate the Impact of the Covid-19 Pandemic and Sustain Operations(2023) Kiana Kazemi; Glarou, Despoina; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract This bachelor thesis looks at small fashion businesses in Berlin and the strategies they used on Instagram to battle the sudden challenges posed by the COVID-19 pandemic while keeping their operations running smoothly. The pandemic has had an intense impact on the fashion industry globally, and left many businesses struggling to survive and to sustain their operations. Many businesses had to alter either the way they market themselves or run their operations in order to adapt to the changes imposed by the pandemic, such as lockdowns and social distancing. In this bachelor thesis we focus on small fashion businesses operating in the city of Berlin who found a glimmer of hope by harnessing the power of Instagram, using it as a lively platform to promote themselves and generate sales during these tough times. These small fashion businesses employed visual storytelling and community building tactics, and leveraged Instagram's features like stories, username tags, and Instagram's online store to create an engaging brand presence online and to increase their sales. While previous research has been made regarding the effects of COVID-19 pandemic on the fashion industry and the use of social media as a marketing tool, the pandemic's impact on specifically small fashion businesses and their use of Instagram as a social media marketing tool to mitigate these challenges has not been thoroughly explored. Therefore, this bachelor thesis aims to fill that research gap by conducting in-depth semi-structured interviews with five small fashion business owners operating in Berlinches Through thematic analysis of the collected data, this bachelor thesis uncovers six key strategies that these business owners implemented to effectively market themselves on Instagram and sustain their operations during the COVID-19 pandemic. The strategies identified were advertising, communication, innovation, competitiveness, brand image, and tools. Throughout the findings of this bachelor thesis it becomes clear that Instagram can help businesses not only to cultivate meaningful and long-lasting connections with their customers, but also to expand their reach and attract new potential customers, which enables businesses to stay competitive during times of uncertainty and rapid change. The findings of this bachelor thesis aim to contribute to the pre-existing knowledge about social media marketing and add insights into the use of Instagram as a marketing tool and a form of e-commerce, in order to help future fashion entrepreneurs who might struggle through challenging times and must find ways to make their business survive. Keywords: COVID-19 impact, small fashion businesses, Instagram marketing, social media strategies, Berlin, visual storytelling, e-commerce, brand engagement, community building, competitive sustainabilityItem Restricted The city as a stage : understanding Berlin as a facilitator of its dynamic urban character(2024) Pyszka, Fabienne; Anwandter, Juan Almarza; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesPublication Metadata only The post-wall-era club culture of Berlin as cultural heritage : "Where there was jag, there is art"(Routledge, Taylor & Francis Group, 2021) Phillips, Mark Nicholas; Pöğün-Zander, YükselThis chapter presents the temporary autonomous underground club scene of Berlin that emerged in Berlin following the fall of the Wall in November 1989 and traces the conditions in which these spaces came to blossom as “interiors without architecture.” The major social, political, and economic modifications that the reunification of Germany necessitated affected the cultural landscape of Berlin and resulted in changes in the cityscape. Abandoned buildings and the consequent ambiguity in legal ownership, combined with the unstable infrastructure and lack of authority, enabled the development of the Berlin model known as Zwischennutzung (temporary use). The anti-aesthetic of the partially illegal club scene with a lack of finish or redesign of spaces, remains the manifestation of what has become a cultural tradition for the city.Item Restricted The Role of Interior Design in Memory Continuity in Adaptive Reuse(2023) Roshanak Rastgard Langroudi; Ebert, Carola; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract The growing interest in adaptive reuse as a sustainable approach to repurposing existing buildings has highlighted the pivotal role of interior design in shaping transformed spaces. Heritage buildings hold immense cultural significance, and adaptive reuse offers an environmentally conscious alternative to demolition. Interior design plays a crucial role in preserving the building's historical narrative, essence, and collective memory. This research focuses on the adaptive reuse of former factories in Berlin, exploring how interior design interventions enhance memory continuity and reconcile functional requirements with cultural heritage preservation. The study employs a comprehensive methodology, including a literature review on interior design, historic structures, memory, and phenomenology of place. It delves into the concept of adaptive reuse and examines the significance of collective memory in repurposed historic structures. The research presents an interior design framework guided by the concept of Genius Loci, emphasizing the relationship between the human body and interior space. Case studies of three adaptive reuse projects in Berlin illustrate how interior design effectively contributes to memory continuity and heritage preservation. By understanding the interplay of interior design, memory, and cultural heritage in adaptive reuse, this research aims to contribute to future efforts in preserving and honoring the unique essence of heritage buildings. Keywords: adaptive reuse, interior design, heritage buildings, collective memory, Genius Loci, repurposed factories, Berlin, memory continuity, cultural heritage preservation, sustainable designItem Restricted Visual Languages of Belonging Amongst the Queer South Asian Diaspora of Berlin(2023) Rehmat Roop Zafar; Thoma, Sascha; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis embarks on a nuanced exploration of the lived experiences of Queer South Asian diaspora, particularly situated in Berlin, driven by a personal narrative of belonging and identity. It delves into the transformative spaces of diasporic interaction, where tradition intertwines with new cultural nuances, and seeks to understand the complexities that queerness introduces in these spaces. The narrative underscores the significant lack of representation and the precarious sense of belonging experienced by queer individuals within the diaspora. It highlights the dichotomy between the conservative attitudes towards sexual diversity in South Asian cultures and the more open, albeit Western-centric, notions of queerness. Through a meticulous examination of visual signifiers in Berlin's diverse landscape, the thesis endeavors to unearth visual languages of belonging that resonate with the Queer South Asian diaspora. It ambitiously aims to synthesize these visual languages into a coherent visual identity, promoting an event fostering community and belonging amongst this demographic. The core objective is to bridge the gap between the diasporic identity and queerness, creating a platform of representation, acknowledgment, and collective interaction that navigates beyond the usual narrative of marginalization. Keywords: Queer South Asian Diaspora, Visual Languages, Berlin, Identity, Belonging, Representation, Cultural Interaction, Postcolonial Migration, Visual Identity, CommunityItem Restricted Wild Ways Berlin : Architecture for Natures Beyond Rewilding(2023) Tyler Andrew Solomon; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Humanity's rapid urbanization and the consequent alterations to natural habitats have led to an imbalance in the Earth's delicate ecosystems, resulting in biodiversity loss and ecological deterioration. To address these pressing challenges, rewilding has emerged as a promising approach, emphasizing the restoration and revitalization of ecosystems through the reintroduction of native species and natural processes. This thesis focuses on rewilding as a potential solution to preserve biodiversity and foster sustainable coexistence with nature in urban spaces, specifically in Berlinches The aim of this research is to explore how rewilding can be applied to urban architecture in Berlin to create sustainable and nature-conscious spaces. The methodology involves a three-part approach: understanding rewilding as a concept through a literature review, identifying Berlin's potential for blurring the boundaries between nature and architecture, and translating these potentials into a theoretical design application. The literature review covers the period between 2015-2019, providing insights into rewilding as a transformative concept. The analysis of Berlin's ruderal aesthetic examines its potential for future wildness and its relevance to urban densification. Finally, a theoretical design project envisions conserving Berlin's spontaneous natures while accommodating residential spaces, enabling coexistence and thriving of both humans and nature. Keywords: Rewilding, biodiversity loss, ecological deterioration, urban architecture, sustainable spaces, nature-conscious design, Berlin, ruderal aesthetic, urban densification, theoretical design applicationItem Restricted Workplace wellbeing programmes. A systemac literature review(2024) Majumder, Sharnik; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Medical treatment in Berlin is of high quality and effective. The German health care system is very decentralized, with universal coverage for citizens and immigrants, as well, as reflecting the high level of treatment and care. Compulsory health insurance and equal opportunities for multi-profile medical services and care are taken from Berlin's health system. Both public and private system services are included in the health care system; however, it is observed that language and culture become a rigid barrier for the immigrants who are engaged with the health care services. Non-potential residents of Berlin have less grip on the language; therefore, it is difficult to communicate and reciprocate. Berlin’s medical system is also very well organized and easily understandable that it provide only quality treatments. For sure, the physicians and medical personnel at a hospital or even at a local clinic would be highly qualified. This is one of the most important things that attractsone to reside in Berlin. But it was also noted that all Germans or residents of Berlin are entitled to free. That is "medically necessary" public health care which is covered under Social Security Contribution. While this becomes a bit controversial for the immigrants