Browsing by Subject "Covid-19 Pandemic"
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Item Restricted Assessing the Role of Multinationals at the Bottom of the Pyramid : a Case study from Colombia(2023) Hector Hernan Gomez Barajas; Ippendorf, Niko; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to analyze the role of multinational companies in Colombia in developing opportunities for individuals living in poverty from a Bottom of the Pyramid (B.O.P) perspective. It examines two Colombian multinational companies, Quala S.A. and Meals de Colombia S.A.S., to assess whether they effectively implement the B.O.P approach and provide opportunities for impoverished individuals to develop small businesses and earn income. The research also explores the current stage of B.O.P. evolution in Colombia and the impact of the COVID-19 pandemic on poverty alleviation efforts. The case study utilizes a multiple case study methodology, incorporating interviews with company employees, directors, and experts to gain insights into the initiatives and perspectives of the companies involved. The findings reveal a need for more consensus among interviewees regarding developing opportunities for impoverished people and fostering entrepreneurial creativity. This suggests that multinational companies in Colombia may need to be more effective in creating opportunities for poor individuals from a B.O.P. perspective. The COVID-19 pandemic has likely impacted the B.O.P. evolution in Colombia, presenting additional challenges for impoverished individuals. The case study highlights the critical issue of informality and the lack of proper compensation for street sellers exacerbated by the pandemic. Addressing informality and ensuring fair compensation for street sellers are crucial steps towards promoting inclusivity and providing sustainable opportunities within the B.O.P framework. The case study emphasizes the importance of assessing the depth and effectiveness of companies' initiatives, considering ethical considerations, and addressing systemic problems such as informal employment and social inequalities. It suggests that businesses shift their focus from short-term solutions to comprehensive strategies that guarantee impoverished individuals' economic rights and social well-being. Collaboration among the private sector, government, and civil society is crucial for achieving meaningful and sustainable poverty alleviation. iii The findings of this case study contribute to the understanding of the role of multinationals in poverty alleviation efforts, shedding light on the complexities and implications involved. It calls for transparent and clear actions from companies, collaboration among stakeholders, and comprehensive approaches that consider social, economic, and environmental dimensions to uplift individuals at the socioeconomic pyramid's base effectively. Keywords: Bottom of the Pyramid, multinational companies, poverty alleviation, Colombia, Quala S.A., Meals de Colombia S.A.S., COVID-19 pandemic, entrepreneurial opportunities, social inequality, sustainable developmentItem Restricted Designing for Electronic Music After the COVID-19 Crisis : An Approach to Understanding the Implications for Graphic Designers(2022) Léa Sadoine; Bernhardt, Anna; Ewers, Felix; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The COVID-19 pandemic has significantly impacted the music industry, particularly live events, causing the electronic music industry to adapt and undergo changes. This thesis explores the connection between electronic music, its visual design, and the effects of the pandemic on the industry. By studying the history of electronic music and its sub-genres, the thesis aims to understand the contextual relationship between music genres and design elements. It also evaluates how the pandemic accelerated the digitalization of the music industry and analyzes the impact on live events, online streaming, and the mental health of artists during lockdowns. The research methodology includes a combination of primary and secondary sources. Semi-formal interviews were conducted with electronic music listeners, makers, and a PR manager representing music artists. These interviews provide valuable insights into the experiences and perspectives of individuals involved in the electronic music scene. Understanding the objectives and dynamics of collectives and labels in the electronic music industry is essential for graphic designers working in this field. The thesis emphasizes the importance of aligning design with the goals and characteristics of the collective or label being represented, considering factors such as branding, marketing, and networking. Keywords: electronic music, visual design, COVID-19 pandemic, music industry, live events, digitalization, online streaming, mental health, interviews, collectives, labels, branding, marketingItem Restricted Femininity in Vogue : A Comparative Study of How Visual Elements Influence the Representation of Femininity in Popular Magazines(2022) Beatrice Costa; Gieseler, Kalinka; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: the concept of femininity is complex and constantly evolving, influenced by socio-cultural changes and feminist movements seeking self-determination for women. Visual culture, especially in media like vogue magazine, plays a significant role in shaping perceptions of femininity. This research aims to investigate how vogue's fame influences its approach to various topics and whether its visual identity impacts the display and perception of femininity, possibly reflecting biased beauty ideals. The objectives of the research include analyzing the visual elements in vogue magazine, comparing different country editions to explore beauty standards and gender expectations, and investigating whether vogue's identity limits expression based on its historical context and relationship with society. A comparative study between vogue editions from the usa and germany is conducted using semiology as the analytical framework. The thesis delves into discussions on femininity and its representation in media, provides an overview of visual elements in graphic design that suggest gender forms, and presents a design proposal based on the findings about femininity in design. Keywords: femininity, vogue magazine, visual identity, gender representation, beauty standards, graphic design, comparative study, self-determinationItem Restricted How Did Food Logistic Firms in Berlin Respond to the Recent Challenges of Inflation and the COVID-19 Pandemic?(2023) Alihaydar Yücel; Artinger, Florian; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Purpose - The purpose of this thesis is to explore how food logistic firms in Berlin responded to the recent challenges of inflation and the COVID-19 pandemic. Design/methodology/approach - A qualitative research methodology was used in the study, which involved conducting one-on-one interviews with food logistic companies in Berlinches Thematic analysis was applied to analyze the interview data and identify recurring themes related to the firm's responses and adaptations during the challenges of inflation and the COVID-19 pandemic. The merger of qualitative data collection and thematic analysis allows for a comprehensive exploration of the participant ́s perspectives and experiences. Findings - The interviews with food logistics companies in Berlin provide insightful information about their responses and adaptations to inflation and the COVID-19 outbreak. With a priority on securing logistical spaces in advance and investing in digitization for supply chain flexibility, the challenges of managing pricing strategies, margins, and demand elasticity were highlighted. Originality/value - This thesis adds to the existing literature by providing a comprehensive exploration of how food logistic companies in Berlin react to the challenges of inflation and the COVID-19 pandemic. Thematic analysis and the qualitative research approach used in this study provide insightful understandings of the different approaches and adaptations adopted by these organizations under these special circumstances. Keywords: food logistic firms, Berlin, inflation, COVID-19 pandemic, supply chain, QualitativeItem Restricted Microliving in Germany(2022) Anna-Katharina Adams; Murken, Hauke; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis focuses on the customization of fully furnished micro-apartments in Germany, specifically addressing the personal needs of student housing tenants. The aim is to highlight the benefits of furniture customization and explore product design implementations that can provide students with opportunities for personalizing their living spaces. The motivation behind this research stems from the increasing demand for small living spaces and the shifting functions of homes due to factors such as the COVID-19 pandemic. The methodology includes a theoretical exploration of the micro living market and the role of customization in the furniture industry, supported by literature review, interviews with housing providers, and survey data from micro and student apartment tenants. The design project component of the thesis incorporates the insights gained from the theoretical research and visual analysis of floorplans and existing furniture. The goal is to develop a customizable furniture solution that enhances the living experience in micro-apartments while maintaining spatial aesthetics and adaptability. Keywords: micro-apartments, student housing, furniture customization, product design, personalization, small living spaces, housing market, COVID-19 pandemic, literature review, interviews, survey data, design projectItem Restricted Survival of the Fittest : How to Stay Relevant as a Physical Skincare-retailer in a Post-pandemic World(2022) Jennifer Bauch; Brünjes, Katrin; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The COVID-19 pandemic has significantly impacted the retail industry, with the closure of physical stores and a surge in online shopping. As a result, many retailers are facing financial challenges and the need to rethink their strategies to remain competitive in a post-pandemic environment. This research explores the effects of the pandemic on the retail sector and aims to provide methods and design solutions for physical retailers to stay relevant and attract customers in the future. The study begins by highlighting the government-induced hibernation of physical retail stores during lockdowns, leading to the closure of non-essential businesses and potential bankruptcies. Simultaneously, online retail has experienced significant growth, posing a threat to physical retailers. The research addresses the question of how physical shops can become more attractive to customers, considering the convenience and popularity of online shopping. The goal is to rethink the retail experience and identify measures that can be implemented to make physical shopping more appealing and competitive. Given the ongoing nature of the pandemic, this research benefits from fresh and up-to-date data, allowing for the exploration of new information and insights. The study acknowledges the uncertainties and challenges posed by the current situation, as retailers need to adapt to changing regulations and scenarios. By analyzing existing literature and conducting case studies, the research identifies design solutions and upcoming trends in the retail industry that can be utilized to upgrade existing stores and inform future projects. Keywords: COVID-19 pandemic, retail industry, physical retailers, online shopping, post-pandemic environment, design solutions, case studies, retail experience, consumer attraction, trendsItem Restricted What Has the Pharmaceutical Industry Learned from COVID-19? Stories from Pharmacists and Medical Representatives(2022) Najd Kayali; Hynes, Jennifer; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis focuses on the lessons learned by the pharmaceutical industry in Saudi Arabia from the COVID-19 pandemic, specifically through the perspectives of pharmacists and medical representatives (Med Reps). The pharmaceutical industry in Saudi Arabia holds significant importance as it operates within the largest economy of the Gulf Cooperation Council (GCC) and has the largest pharmaceutical market in the gulf region. The COVID-19 pandemic had a profound impact on various industries, and the pharmaceutical industry was particularly involved in combating the viral infection. This study aims to gain a deeper understanding of the pandemic's effects on the industry and its workforce by analyzing the forces that influenced it, including external factors like politics and market dynamics, as well as internal factors such as the psychological contract and ethics. The methodology employed in this thesis is qualitative, utilizing semi-structured interviews with a sample of 10 participants, consisting of 5 pharmacists and 5 Med Reps. Thematic analysis was applied to analyze the collected data. Additionally, the research involved an analysis of relevant studies from academic journals, books, and official websites like the World Health Organization (WHO) website. Key findings from the data analysis revealed nine themes. Participants expressed the desire for expanded roles for pharmacists and greater decision-making authority in drug choices. They also emphasized the need for continuous training programs for pharmacists and improved ethical guidelines for Med Reps. Furthermore, participants highlighted the importance of experienced managers in decision-making processes and advocated for the establishment of a system for pharmacy placement. The pandemic influenced the adoption of technology and digital communication in pharmaceutical companies, suggesting potential changes in training approaches for new Med Reps. Participants called for a shift in the industry's focus from profit maximization to prioritizing healthcare. Privatization was encouraged as a means to enhance the public sector and healthcare system, providing more medical facilities and options for public hospital patients. The Wasfaty system, a government initiative, emerged as a mechanism supporting privatization by enabling public hospital patients to obtain medications from private pharmacies in the country. The implications of this research indicate untapped potential for elevating the pharmacy profession in Saudi Arabia. Participants expressed a strong emphasis on prioritizing patient health and well-being, advocating for a shift away from profit-driven approaches. The pandemic introduced digitalized platforms and communication methods for Med Reps but did not lead to significant changes in the psychological contract. The study underscores the importance of considering these findings to drive positive changes in the industry. Keywords: pharmaceutical industry, Saudi Arabia, COVID-19 pandemic, pharmacists, medical representatives, qualitative study, thematic analysis, training, ethics, privatization, patient care