Browsing by Subject "Digital business"
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Item Restricted Building an online platform : selling German second-hand automobiles to developing countries : the case of Afghanistan(2019) Safar Zada, Ali Yaser; Lieb, Manfred G; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied Sciences"This research paper analyzes the business opportunity of building an online platform for selling German second-hand automobiles to Afghanistan. The study investigates the demand for German automobiles in Afghanistan, automobile importers' obstacles, usage of online platforms among sellers and importers, obstacles for building such an online platform, and payment method needed for the online platform. The data analyzed shows that there is a business opportunity because the demand for German automobiles is in a considerable number in Afghanistan market, and the importers have main obstacles for importing automobiles from Germany. Only 10% of adults in Afghanistan have bank accounts, and two-thirds of enterprises use the banking system on their daily business money transactions. However, the online platform for selling German second-hand automobiles can be built by offering transportation and payment services. The platform owner can open a bank account in Afghanistan for receiving money from the customers, and then transfer it to the seller. This online platform will have a competitive advantage in the market because it delivers the automobiles faster than the typical import companies."Item Restricted Consequences of global pandemic on workplace and HRM practices in digital start-up companies in Berlin(2021) Soroka, Timur; Mantel, Peter; Poljsak-Rosinski, Petra; bachelor thesis in Digital Business and ManagementThe Covid-19 pandemic has forced many governments worldwide to impose numerous restrictions. The impact of these restrictions also affected the organizational practised by requiring many employees to work remotely from home. This paper analyses the implications of Covid-19 crisis on digital/IT-related start-up companies. Digital professionals are accustomed to flexible working arrangements, but not all of them remotely and for a long continuing time. In total 20 written interviews were conducted. Ten among them with HR managers of the start-up companies in Berlin and other ten with employees of a medium-big internationally active IoT start-up also based in Berlin. Findings revealed that the main implication of Covid-19 crisis for HRM practises affected onboarding processes, followed by employee engagement activities, while performance evaluation and training practises were affected in a lesser degree. Due to virtual onboarding practises, it takes now more time to educate and introduce new hires to the company. Limited virtual engagement activities lead to lack of personal communication between employees and decrease sense of belonginess. On the other side, results have shown that employees are more productive, independent and focused on the job while in the home office. Overall, current study concludes that managing the remote work of digital professionals was not a significant challenge for HR managers in start-up companiesItem Restricted Development of an ecommerce strategy(2018) Büyükünal, Doga; Lieb, Manfred G; Faculty of Business Administration; Berlin International University of Applied Sciences"The importance of e-commerce is rapidly increasing in today's especially technologically constant growing world. And since I have done and nearly completed my major in digital marketing, it seemed like the best option to focus on explaining ecommerce and providing some example from a live ecommerce startup called Technic24. It is the company that I had been linked with by my managers during my internship in Marketing&Design department of the international battery company called Camelion Batterien GmbH. After completing my internship at Camelion Batterien GmbH, I have received a student job offer from Camelion´s ecommerce startup, Technic24, as their web designer and digital marketer. And since I became an employee of the company, I also have a reach to some insights. And I will focus on some strategies that we have followed in order to expand the business and reach to more people. I will evaluate those strategies and classify them as success or fail. So it will combine the theoritical part with the practical part of ecommerce by providing some live examples in order to create a better understanding. Firstly, the paper will start with explaining what commerce actually is. Because we have all heard some things about commerce but actually, it is something a lot more general than we imagine. That´s why it is important to provide the clear explanation of commerce in order to create some links with ecommerce. Because since nearly everything is happening in a virtual world, ecommerce can get a little tricky to understand. The commerce explanation will go on with taking a detailed look into the main branches of commerce. After explaining what commerce is clearly, the paper will continue by focusing on ecommerce, and first on its history. When the milestones of ecommerce are shortly discussed according to some articles, researches and blogs which are written in digital platforms such as websites´ of official ecommerce platforms, blogs of professional web consultants and designers, digital marketing experts, etc. , the paper will continue with discussing why companies have to digitise themselves and start operating in digital platforms by explaining the advantages of ecommerce in details. When the reader has enough information about commerce, ecommerce and the benefits of ecommerce, the paper will take its first research question into its focus which is the main differences of ecommerce and traditional commerce.The main purpose of explaining the differences is to make the reader more aware of ecommerce by comparing it something more physical and understandable. After the reader has a detailed understanding of ecommerce, its advantages and differences from commerce, the paper will into focus on its second research question which is the differences in the ways of communication of commerce and ecommerce. And when there is enough information given about commerce, ecommerce and my 2 research questions for my thesis, the paper will start with its second part which is the evaluation of the strategies of Technic24 in order to grow in the market and increase its sales. Some official informations from the company will be given such as the amount of sales before starting to sell a brand and after selling that brand. And also there will be some information about seasonal strategies given. After the paper provides enough evaluation about the strategies that Technic24 follows, the paper will focus on the strengths and the weaknesses of Technic24. And lastly it will conclude by giving some future recommendations of growth for the company depending on the comparison between the strengths and the weaknesses of Technic24."Item Restricted Development of individual mobility : the case of e-scooter(2020) Uysal Küp, Denis; Artinger, Florian M; Lieb, Manfred G; bachelor thesis in Business Administration"This research paper analyses the sharing economy's branch shared mobility and its disruptive and innovative transportation mode shared micromobility. The Study investigates two European capitals, Berlin and Paris, to analyze their shared e-scooter services in four areas; e-scooter development, companies operating and their prices, organisation of the companies and their operation areas, the existing problems and which solutions the cities implemented to solve them. The data analyzed shows that Paris and Berlin achieved three different solutions to tackle existing problems caused by e-scooters."Item Restricted Influence of social media in online fashion platforms (with a focus on ASOS)(2019) Pinto, Eduardo; Lieb, Manfred G; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied Sciences"Nowadays, social media is not only used by people, but also by business who attempt to make use of these platforms as an alternative way to display and sell their products and services, at the same time they connect with their customers. It has become a fundamental part in any business ́ digital marketing strategy. The main objective of this research is to identify the role that social media plays for online fashion platforms (ecommerce), focusing on ASOS. Trying to understand and dissect how this company uses its social media outlets to communicate successfully, focusing on its three main social networks which correspond to Facebook, Instagram and Twitter. In which their content will be extracted and analysed to draw conclusions and provide a general idea on how this kind of businesses should be using these platforms. Keywords: Social media; Ecommerce; Communication; Digital Marketing Strategy."Item Restricted Talent retention within ecommerce industry in times of organizational change(2020) Almeida, Vitor; Artinger, Florian M; Mantel, Peter; bachelor thesis in Business Administration"Talent retention currently is a very important aspect in today's organizations. To maintain relevant talent within its boundaries is something crucial for the institutions, due to several different reasons, in order to prosper in the market that it operates. Taking to the eCommerce industry, this is an even more delicate topic, as skilled-labor force is scarce and the need for retention is beyond valuable. To the scenario of change, retention becomes a greater challenge. This article utilizes an interview study involving professionals in the industry in order to analyze the importance, impacts and how different strategies are applied in order to retain talent within the organizations. Continuing previous research, this study highlights the importance of talent management, the use of digitalization in order to boost positive outcomes and means to update previous research to the modern scenario. Furthermore, a model is developed to facilitate the comprehension of impacts of organizational change within the industry and known strategies of talent retention, as well as the idea of change enablers, which is a concept that facilitates handling the change and retention aspects so that transitions are gone through with ease. In this sense, this study aims to clarify aspects of talent retention within the eCommerce industry, in times of organizational change."Item Restricted The Biometric Age in Sri Lanka(2021) Dahanayake, H; Lieb, Manfred G; Mantel, Peter; bachelor thesis in Digital Business and ManagementSri Lanka is in the process of updating its National Identity Card with electronic capabilities to fulfil today's global requirements for an ID. Furthermore, the Sri Lankan government plans to develop a National Biometric Database by collecting biometric data from all of its citizens. The National Biometric database would serve the purpose of a Biometric Identification system to identify people swiftly and accurately. Sri Lanka is using the Indian model to plan the implementation of its system, and the development of this system would give public institutions full open access, while limiting private entities, such as banks and other financial organisations, to restricted access. By allowing limited access by the FINTECH organisations, they can make their customer verifications at the onboarding process and for other financial transactions both safer and more efficientItem Metadata only The customer decision journey : how to overcome the weaknesses in the journey of the customer in a retail outlet with the help of digitalization?(2017) Gafar, Furkan; Kang, Long; Lieb, Manfred G; Faculty of Business Administration; Berlin International University of Applied Sciences"Understanding the customers and the way they interact with the businesses and markets was always beneficial to companies. Not only allowing to prioritize the efforts according to factors leading to generate the most profits but also giving a third person view on the sales process helped evolving companies to be more competitive. Nevertheless, the customer journey focuses as the name says on the customers and so human beings. The whole construct is built upon the behaviors and attitudes of a targeted group or a society. Encoding these and adapting the gained information to the business models is the key to success. However, these behaviors and attitudes changed drastically with the digitalization era - new challenges emerged. Customers are well informed and supplied products are getting of an identical type - differences barely recognizable. Therefore, aspects like services and customer friendliness are gaining more and more in importance - customer decide upon other criteria than the product itself. With the help of the customer journey, gaps between the desired customer experiences and the status quo are highlighted. The thesis aims at giving suggestions to overcome the weaknesses in the journey of the customer in a retail outlet with the help of digitalization."Item Restricted The impact of digital transformation on food delivery service during the covid-19 pandemic : The case studies of Grab Food Thailand(2021) Vuteerapon, Naiyapak; Poljsak-Rosinski, Petra; Artinger, Florian M; Business Administration - International Management & MarketingThe main purpose of this research paper is to take a closer look at what a chosen company did in term of solving the problems arising after the pandemic has started as well as to revise the significance of the network effect and digital transformation in a modern-day business world. Due to uprising competition, business has to learn how to adapt to a fast -changing environment. Business decision needs to be taken just in time to keep up the competitive edge. Grab Food Thailand, one of the main market players struggled in the beginning to cope with their challenges due to an increase in amount of demand. They had to resolve the problem fast to fulfill Thai's people demand. In the work, different analysis approaches were applied to illustrate and exemplify the theoretical knowledge in real life circumstances. The main study results are the fact that Grab employed crisis management principle in order to resolve the problem regarding the pandemic. They executed the plan fast resulting in market domination, sales growth and expansion of customer base. For future suggestion, the study of changes in consumption behavior could be done as it could be an indicator of market prediction in this industry. Therefore, business could foresee possible opportunity for investment or not