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Talent retention within ecommerce industry in times of organizational change

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2020

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Abstract

"Talent retention currently is a very important aspect in today's organizations. To maintain relevant talent within its boundaries is something crucial for the institutions, due to several different reasons, in order to prosper in the market that it operates. Taking to the eCommerce industry, this is an even more delicate topic, as skilled-labor force is scarce and the need for retention is beyond valuable. To the scenario of change, retention becomes a greater challenge. This article utilizes an interview study involving professionals in the industry in order to analyze the importance, impacts and how different strategies are applied in order to retain talent within the organizations. Continuing previous research, this study highlights the importance of talent management, the use of digitalization in order to boost positive outcomes and means to update previous research to the modern scenario. Furthermore, a model is developed to facilitate the comprehension of impacts of organizational change within the industry and known strategies of talent retention, as well as the idea of change enablers, which is a concept that facilitates handling the change and retention aspects so that transitions are gone through with ease. In this sense, this study aims to clarify aspects of talent retention within the eCommerce industry, in times of organizational change."

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