Building an online platform : selling German second-hand automobiles to developing countries : the case of Afghanistan
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2019
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Abstract
"This research paper analyzes the business opportunity of building an online platform for selling German second-hand automobiles to Afghanistan. The study investigates the demand for German automobiles in Afghanistan, automobile importers' obstacles, usage of online platforms among sellers and importers, obstacles for building such an online platform, and payment method needed for the online platform. The data analyzed shows that there is a business opportunity because the demand for German automobiles is in a considerable number in Afghanistan market, and the importers have main obstacles for importing automobiles from Germany. Only 10% of adults in Afghanistan have bank accounts, and two-thirds of enterprises use the banking system on their daily business money transactions. However, the online platform for selling German second-hand automobiles can be built by offering transportation and payment services. The platform owner can open a bank account in Afghanistan for receiving money from the customers, and then transfer it to the seller. This online platform will have a competitive advantage in the market because it delivers the automobiles faster than the typical import companies."