Browsing by Subject "Graphic Design"
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Item Restricted Analogue Methods Vs Digital Tools in Graphic Design : Balancing Creativity and Efficiency(2023) Linn Marie Kuitunen; Amann, Denise; Catak, Güven; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis addresses the debate surrounding the use of digital versus analog tools in the field of graphic design. With the convenience and efficiency of software like Adobe, designers have increasingly abandoned traditional, analog methods. The study questions whether this shift has compromised creativity and explores the potential for a balanced approach. The research employs a literature review, including the book "Nea Machina, Die Kreativ-Maschine" by Thomas and Martin Poschauko, which advocates a holistic design process. To gather practical insights, the study also includes a survey of 32 graphic designers and an in-depth interview with a Danish freelance graphic designer, Mark Busch Nielsen, who integrates analog methods in his work. The thesis aims to understand if combining digital and analog tools enhances both the creativity and efficiency in the work of graphic designers. Keywords: Graphic Design, Digital Tools, Analog Methods, Creativity, Efficiency, Adobe, Survey, Interview, Holistic Design, Mark Busch NielsenItem Restricted Color, Light, Movement : an Analysis of Applied Design Principles in Contemporary Film(2023) Mariana Ortiz Gonzalez; Amann, Denise; Catak, Güven; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The integration of graphic design principles into the realm of film cinematography offers a nuanced approach to visual storytelling. This thesis aims to explore this multidisciplinary intersection, focusing on the works of renowned directors Wes Anderson and Spike Jonze. The research delves into the specific roles and methods employed by graphic designers in contemporary films, analyzing the elements according to a developed methodology. By examining both digital and analog techniques, this study seeks to serve as a comprehensive guide for aspiring graphic designers interested in the film industry. The thesis also addresses the ongoing debate about whether graphic design is an art form or a functional solution to a problem, and how its role in cinematography has evolved over the years, especially since its official recognition in the 1980s. Overall, this research underscores the vital contribution of graphic design in enhancing the emotive power and visual language of a film. Keywords: Graphic Design, Cinematography, Visual Storytelling, Wes Anderson, Spike Jonze, Film Industry, Contemporary Film, Analog Techniques, Digital Techniques, Functional ArtItem Restricted Exploring Elements of Typography and Layout on the Web Magazines : A Prespective to Identify Componenets of Typography and Layout on the Web(2022) Erika Febriani Indra; Ewers, Felix; Hinze, Martin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The development of internet access and technology has significantly impacted how people consume news, with a substantial increase in online readership compared to traditional print formats. This shift has also affected the workflow of graphic designers and web developers, creating a need for collaboration and shared knowledge between the two disciplines. Bridging the gap between design and development is crucial to ensure visual elements align with designers' visions and address challenges related to page element alignment, browser compatibility, and mobile responsiveness. This thesis aims to explore the intersection between graphic/web design and web development, focusing on typography and layout in web magazines. The research draws on existing literature, including studies on typography's role in website design and the importance of art direction for enhancing user engagement. Previous research in Swedish has explored typography's impact on website headings and the readability of typographical elements on mobile devices. However, this thesis seeks to contribute to the field from the perspective of a visual communication scholar, offering insights and recommendations for website designers. The scope of the thesis encompasses web magazines accessed on desktops and smartphones, given their popularity as primary internet connection devices. Emphasis will be placed on texts and readability in web magazine design. The methodology involves secondary research to examine historical backgrounds, literature reviews on magazines and the web, and the role of graphic design. The thesis delves into the evolution of typography on the web, including its historical context, followed by an exploration of web layout components. A case study of the web magazine Kinfolk will be conducted to analyze its typography and layout across desktop and mobile platforms. Additionally, interviews with web designers and developers will provide further insights into web typography and layout practices, informing subsequent chapters and a design project. Keywords: internet access, technology, online news consumption, graphic design, web development, typography, layout, web magazines, readability, case studyItem Restricted Exploring Graphic Design in Film and TV Marketing : an Experimental Guideline for the Effective Composition of Film and TV Series Posters for Their Marketing in Contemporary Times(2023) Antonia Patricia Contreras Flores; Amann, Denise; Catak, Güven; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In an era where digital media reigns supreme, the importance of traditional marketing tools like film and TV posters remains remarkably relevant. Amid the global production of nearly 14,000 films and over 20,000 TV series and documentaries in 2022, a compelling poster can make a significant difference in a title's visibility and ultimate success. This thesis aims to explore the marketing elements essential for the design of effective film and TV posters. It will delve into the knowledge that graphic designers must acquire beforehand to craft compositions that not only grab attention but also encapsulate the essence of the movie or TV show they represent. Keywords: Film and TV Posters, Marketing Strategy, Graphic Design, Composition, Visual RepresentationItem Restricted Graphic Design for Racial Justice : How to Advocate for Racial Justice Within the Creative Process?(2023) Augustin Lucas Deméno Grasdepot; Thoma, Sascha; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In the realm of graphic design, the imperative for social justice has often been sidelined or overlooked, despite the field's powerful influence on visual communication and culture. This thesis aims to bridge this gap by exploring the role and responsibilities of graphic designers in fostering social justice, particularly focusing on racial justice through the lens of Black Feminist thought. Drawing from existing literature and case studies, the thesis investigates how design can both perpetuate and challenge systems of oppression such as white supremacy, hetero-patriarchy, capitalism, and settler colonialism. Additionally, it scrutinizes the underrepresentation and marginalization of black designers in the industry, assessing its impact on wider design outputs, particularly in advertising and campaigns. Using Patricia Hill Collins' three dimensions for the development of Black Feminist thought as a guide, this research seeks to reinterpret existing works, analyze the contributions of marginalized voices, and propose new theoretical frameworks aimed at breaking cycles of bias in graphic design. Keywords: Graphic Design, Social Justice, Racial Justice, Black Feminist Thought, Representation, Design Ethics, Visual Communication, Bias, Diversity in DesignItem Restricted Innovation of Augmented Reality in Graphic Design : Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication(2022) Lerato Malefetsane Linden; Schroeder, Süheyla; Tibus, Alexander Christian; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract As the global community moves forward in digital design, a notable progression is made toward the virtual world. As a result, various organisations in the com- mercial industry are constantly looking at how they can create more competitive communication strategies to retain and attract new audiences. In addition, there is an interest by consumers in virtual and interactive content. Augmented reality is an ideal technological solution to meet this interest and maintain enthusiasm for brand engagement. Graphic designers and artists need to be prepared to meet that demand as well as facilitate the making of digital experiences. Designers who make the invest- ment into augmented reality skills will be in higher demand and will contribute to a new era of interactive design. Institutions of higher education and design organisations must adopt augmented reality into graphic design programs to keep up with the industry's pace and changes. There are a number of obstacles to the adoption of augmented reality, but driv- ing competence in the training of augmented reality technologies, as well as a commitment toward investing in the right, augmented reality mechanism, could help shape this solution. Augmented reality is the natural evolution of digital mockups and visual communication. This research aims to find insight into how augmented reality can be used as an effective tool for communicating ideas and knowledge. Through the integration of augmented reality and traditional graphic design elements and principles, creating unique experiences. Keywords: AR (Augmented Reality), AR content, AR devices, AR industry, Users experiencesItem Restricted Less or More? a Comparative Analysis of Maximalist and Minimalist Design Approaches in Destination Branding for Domestic Tourism in India, Using the Example of the State of Jharkhand(2023) Chinmaya Chaitanya; Goodwin, Amara; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Destination branding plays a critical role in shaping the tourism industry, with strategies often falling under either the Minimalist or Maximalist approaches. Notably, the Minimalist approach has gained considerable traction in recent years, partly due to the influence of social media and the reduced attention span of its users. However, the applicability of such branding strategies is largely influenced by cultural contexts. This research aims to investigate the most effective design style for attracting domestic tourists in India, with a specific focus on the current branding of Jharkhand. It seeks to identify the strengths and weaknesses in Jharkhand's existing branding strategies and how these could be optimized. While the study acknowledges various factors affecting aesthetic preferences, it will concentrate solely on the influence of culture. The research aims to contribute to the academic discourse on destination branding and its cultural implications, while also striving to improve the tourism standing of Jharkhand state. Keywords: Destination Branding, Minimalist Approach, Maximalist Approach, Cultural Context, Domestic Tourism, India, Jharkhand, Graphic Design, Aesthetic Preferences, Social Media InfluenceItem Restricted Metamorphoses of the Italian House : Space, Psyche and Interiors(2022) Umberto Bisazza Terracini; Aquilar, Giorgia; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: this thesis explores the theme of the house in the context of italian architecture, examining two distinct periods marked by the italian economic miracle. The first block focuses on 10 typologies of rural houses, considering the socio-economic context leading up to unification. The second block investigates 10 interiors post-world war ii, emphasizing transformations in italy during this period. The research compares architectural and interior design approaches from socially and economically diverse historical periods, aiming to demonstrate how italian architecture shifted towards prioritizing psychological well-being from the mid-twentieth century onwards. The thesis concludes with a design application that experiments with the relationship between space and psyche in a rural context, offering future research opportunities to enhance physical and psychological well-being in domestic spaces through design strategies and objectives. Keywords: italian architecture, house, rural houses, interiors, design approach, psychological well-being, design application, domestic spaces, future researchItem Restricted Rave Art : the Evolution of Graphic Design in Rave Culture(2023) Daniela Aivazian; Bernhardt, Anna; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The thesis delves into the intricate world of rave art and its evolution within the broader context of rave culture. Originating in the late '80s, rave culture rapidly gained global traction, influencing not just music but also fashion and visual art. The thesis critically examines both the historical and contemporary aspects of graphic design used in promoting raves and shaping the identity of the culture itself. Special attention is paid to the emergence and propagation of the rave culture's ideological cornerstone, PLUR-Peace, Love, Unity, and Respect. The methodology adopted is a mixed-method approach, including interviews with individuals active in the '90s rave scene and an aesthetic analysis of rave flyers to identify evolving design elements. The study aims to contribute to the fields of graphic design, art history, and cultural studies by offering a comprehensive view into how design has been instrumental in both the growth and representation of rave culture and its associated art forms. Keywords: Rave Culture, Rave Art, Graphic Design, PLUR, Evolution, Subculture, Visual Language, Aesthetic Analysis, Cultural Studies, Art HistoryItem Restricted The Influence of Swiss Style on Contemporary Poster Design in Western Europe(2023) Anna Piruyan; Hinze, Martin; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The Swiss Style, also known as Swiss Design or International Typographic Style, has been a significant movement in the history of graphic design. Originating in the 1950s, its influence is still evident in contemporary poster designs, particularly in Western Europe. Characterized by minimalistic designs, grid systems, and a strict hierarchy of text, Swiss Style offers an effective means of structuring information, making it especially relevant in today's information-saturated world. This thesis explores the lasting influence of Swiss Style on contemporary poster design in Western Europe by examining its historical context and comparing it with current design trends. It seeks to answer the question: To what extent does Swiss Style influence contemporary poster design in Western Europe? Keywords: Swiss Style, Graphic Design, Poster Design, Western Europe, Contemporary Influence, Minimalism, Grid System, Text Hierarchy, Historical Context, Information StructureItem Restricted The Role of Graphic Design in Accessibility and Inclusiveness : Designing User Interfaces for Individuals With Adhd(2023) Fiorella Kukuli Bernuy Telleria; Müller, Felix; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Attention-deficit/hyperactivity disorder (ADHD) presents challenges for individuals using modern technology, especially websites and user interfaces, due to difficulties with focus, planning, and impulse control. With a global prevalence of 2.58% to 6.76% among adults, accessibility and inclusivity in design become crucial. This research explores how graphic design principles can enhance digital experiences for individuals with ADHD, creating a more inclusive environment. The study employs semi-structured interviews and case study analyses of the White House and IRS websites, along with literature on ADHD and user interface design. The findings lead to design principles tailored for ADHD users and contribute to a redesign project for the "Berlin Service Portal" government website. Acknowledging limitations, the research aims to improve accessibility and inclusivity for individuals with ADHD. Keywords: Attention-deficit/hyperactivity disorder, ADHD, accessibility, inclusivity, graphic design, user interface design, digital experiences, design principles, semi-structured interviews, case study analysisItem Restricted The Role of Graphic Design in Preservation of Serbian Cyrillic Script and Its Use in Modern Design(2023) Dara Gajić; Bernhardt, Anna; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to explore the role of graphic design in the preservation and popularization of the Cyrillic script in Serbia. To understand whether graphic design can contribute to this cultural preservation, the research will first investigate why the Cyrillic script is diminishing and why its preservation is important. Methods of inquiry will include scholarly research, media analysis, and interviews with Serbian designers. The thesis will also draw parallels with other countries facing similar issues with Cyrillic script. The central question revolves around whether graphic design, as a tool, can be effectively employed to bolster the status of Cyrillic in Serbia and if so, how. By focusing on the socio-political landscape, public sentiment, and existing initiatives, the research aims to provide a multifaceted view on how graphic design could be leveraged to address this cultural dilemma. Keywords: Graphic Design, Cyrillic Script, Serbia, Cultural Preservation, Socio-Political Landscape, Public Sentiment, Design Campaigns, InterviewsItem Restricted Through the Queer Eye : Visualizing Narrative Identity in the LGBTQ Community Through Graphic Design and Visual Communication as an Educational Tool to Inspire and Connect With the Audience(2023) Israa Sayed Mohamed Kamal Aly Abouelkhair; Schroeder, Süheyla; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to merge storytelling with visual communication to present the unique and inspiring stories of LGBTQ individuals, revealing their journeys of forming acquired identities despite societal rejection and oppression. By leveraging graphic design tools and techniques such as collaging, layouts, photography, editorial design, and video editing, the goal is to visualize and narrate identities and experiences in a way that fosters understanding and connection within the LGBTQ community and among allies. The research methodology includes qualitative methods like unstructured interviews, mapping exercises, and a joint visual direction/mood board approach to empower participants and tailor the research to their personal experiences. Through this process, the thesis seeks to represent and resist inherited identities while embracing and rebuilding acquired ones. Keywords: LGBTQ, storytelling, visual communication, graphic design, acquired identity, unstructured interviews, mapping exercise, visual direction, mood board, empowermentItem Restricted Unblocking the Creative Mind : Practical Interventions for Graphic Designers to Overcome a Creative Block(2023) Katsiaryna Horbava; Rieß, Henrik; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Keywords: Creative Block, Graphic Design, Mental Well-being, Toolkit, Individual ExperiencePublication Restricted Visualization of emotional experiences with Schizophrenia(2025) Diamond Angelique Sledge; Henrik Riess; Graphic Design and Visual Communication (BA); Berlin International University of Applied SciencesAbstract This bachelor thesis examines how graphic design can contribute to supporting the emotional expression of young adults with schizophrenic experiences. The starting point is the realization that conventional language-based forms of communication reach their limits in phases of psychological overload or inner distancing. Especially in young adults, in whom the disease often occurs for the first time, emotional states can be experienced intensively, but hardly verbalized. This results in misunderstandings, withdrawal and social isolation. The focal point of this research is an analogue card system that is intended to facilitate emotional self-perception as well as the exchange with close people. Inspired by the symbolic language of the Tarot, the set combines archetypal pictorial motifs with an emotional color system. The cards do not prescribe diagnoses but offer resonance spaces for individual interpretations. The aim is to make emotional states visible and to create impulses for conversations or joint reflections. The design development is based on a qualitative research approach, including an online survey and an expert interview with art therapist Thuli Wolf. The results show that visual and symbolic means are experienced as particularly accessible especially when language is overwhelmed or unavailable. In these situations, the card system can help to name emotions, create closeness and initiate communication processes. The work is not intended as a therapeutic tool, but as a creative contribution to more empathetic, visually supported communication in the context of mental illness. It shows that design can not only convey information, but also create emotional resonance and thus build bridges between the inner world and interpersonal connection.