Browsing by Subject "Visual Identity"
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Item Restricted Contemporary Visual Identity Design for Museums of Historical Art(2023) Laura Emma Nelson-Homiah; Amann, Denise; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In the digital age, museums are redefining themselves not just as custodians of historical art but as dynamic brands with a holistic visual identity. This thesis explores the challenges and possibilities of marrying historical art properties-such as cultural heritage, handcraft, and quality-with the functional requirements and aesthetic norms of contemporary design. It aims to answer the question: What are the possibilities of displaying historical art through contemporary visual design in a museum's visual identity, considering both cultural heritage and the evolving digital landscape? The study will analyze existing visual identities of museums, evaluate their functional and aesthetic aspects, and develop a conceptual draft for a museum's visual identity that successfully navigates the contrast between historical art and contemporary design. Keywords: Museums, Historical Art, Visual Identity, Brand Design, Contemporary Design, Digital Media, Cultural HeritageItem Restricted Exploring the Visual Identity of Fast Food Signboards in Berlin and Its Impact on University Students(2022) Özkan Bak; Amann, Denise; Hinze, Martin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This work explored the fast food signboards in terms of their visual identity and their impact on Berlin university students. The research question aimed to investigate the visual identity in fast food restaurant signboards and its impact on university students in Berlin, specifically focusing on the elements of layout, color, logo, and typefaces. A questionnaire was distributed to 50 university students in Berlin to gather their opinions. The questionnaire results indicated that the logo and colors were the most important elements for the students, followed by typography and layout. The findings guided the design project for the fast food shop's signboard, emphasizing the importance of a clear and visible logo, coherent typography, and a consistent color scheme. The study concluded that while all visual identity elements were significant to Berlin university students, their impact varied among them. Keywords: fast food, visual identity, signboards, university students, Berlin, logo, color, typography, layout, questionnaire, design projectItem Restricted Metamorphoses of the Italian House : Space, Psyche and Interiors(2022) Umberto Bisazza Terracini; Aquilar, Giorgia; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: this thesis explores the theme of the house in the context of italian architecture, examining two distinct periods marked by the italian economic miracle. The first block focuses on 10 typologies of rural houses, considering the socio-economic context leading up to unification. The second block investigates 10 interiors post-world war ii, emphasizing transformations in italy during this period. The research compares architectural and interior design approaches from socially and economically diverse historical periods, aiming to demonstrate how italian architecture shifted towards prioritizing psychological well-being from the mid-twentieth century onwards. The thesis concludes with a design application that experiments with the relationship between space and psyche in a rural context, offering future research opportunities to enhance physical and psychological well-being in domestic spaces through design strategies and objectives. Keywords: italian architecture, house, rural houses, interiors, design approach, psychological well-being, design application, domestic spaces, future researchItem Restricted Surface Pattern Design as a Tool to Developing a Recognizable and Engaging Brand Identity(2023) Samantha Nicole Milligan; Bernhardt, Anna; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: Today's consumers are faced with an extraordinary number of product choices when they look at the shelves in almost any kind of store. Brands turn towards creative branding methods in order to establish themselves and stand out on the shelves. The utilization of brand (surface) patterns as a key to establishing a visual identity is one of these methods. This is something that has become very popular in the fashion industry, such as with Louis Vuitton, Burberry, Gucci, et cetera It has also become prevalent within the design community on Instagram and Pinterest. Brand patterns require certain characteristics independent from the brand's popularity in order to be recognizable and influ- ential instead of merely a decorative detail. This thesis aims to discover what criteria a brand pattern should follow when utilized in the visual identity of a brand to ensure recognition. There are many factors that contribute to a design's recogniza- bility, and each factor is explored throughout this thesis. The factors are analyzed with the use of literature and studies that investigate recognizability, pattern psychology, consumer pre- ferences, as well as more practical factors such as color, motif, systems, et cetera A case study analyzes how brands maintain a co- hesive identity between their pattern variations. Interviews with practicing designers are conducted to gain insight on their own conclusions and reasonings for their design decisions. A focus group questionnaire allows the author to weigh the importance of each criterion. In order for consumers to be able to identify a brand by the presence of its patterns and pattern elements alone, the author has concluded that the patterns should follow certain criteria. These criteria, which are the result from the research in this thesis, can be used as guidance for elevating a brand pattern to a design that is able to gain this level of attention