Browsing by Subject "social effects"
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Item Restricted A systematic literature review on factors and outcomes of lonliness in the digital workplace(2024) Kreye, Feline; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — By examining the factors and impact of workplace loneliness in the digital context, this systematic literature review aims to unveil relationships of loneliness in modern work contexts. This shall help inform practical adaptations for organisations, that employ remote or hybrid knowledge workers and contribute to the extant literature of loneliness in modern forms of working. Methodology — A combined approach of the PRISMA framework and thematic analysis was applied for a systematic process that provides transparency over processes and potential biases. Findings — Several factors of workplace loneliness and outcomes in well-being, including mental health, job satisfaction, and job performance, relevant in the digital workplace were identified Originality/Contribution — By bringing together and analysing the recent literature on workplace loneliness, specifically in the digital workplace, this research contributes to the existing body of knowledge on workplace loneliness, specifically relevant to modern work forms, that have established since the start of the pandemic. Keywords — workplace loneliness, professional isolation, digital workplace, remote working, digital workplace loneliness factors and outcomes Acknowledgements: I want to thank my thesis advisor, professors and fellow students who have accompanied me throughout my studies at BI for helping me grow and enjoy my studies as much as I didItem Restricted A systematic literature review on the outcomes of the Dark Triad Personality in organisations(2024) Piotrowski, Radoslaw; Hynes, Jennifer; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study compares the effectiveness of TikTok and Facebook ads in attracting customers, increasing revenue, and building brand awareness. The main question addressed was: How do TikTok and Facebook differ in these areas? The study explores the challenges and opportunities of each platform, such as user engagement, targeting options, and content types. Using both interviews with marketing experts from Centrum Therapy Psyche and surveys of social media users, the results show that Facebook is more effective at directly acquiring customers and increasing revenue, especially through targeted ads and informational posts. TikTok, on the other hand, is better at building brand awareness and engaging a younger audience with creative video content. The study involved 117 surveyed social media users and was interviewed by Krzysztof Zawadzki, a marketing specialist at Centrum Therapy Psyche. Although TikTok has high engagement rates, its direct impact on sales and revenue is smaller than Facebook. The final result highlights the need to leverage the strengths of each platform to create successful advertising campaigns and provides recommendations for improving social media marketing strategies. CHAPTER IItem Restricted Barrier free accessibility and the preservation of historical buildings(2024) Reimann, Elena Maren; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Brand experience in a non-place in Berlin(2024) Schack, Julie Claudi; Brünjes, Katrin; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Characteristics of Limestone, and its application in Interior Architecture and Design(2024) San Gregorio Fadon, Amaya; Brünjes, Katrin; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Experiencing Space in Immersive Art; Interior Design for the Multisensory Mind(2024) Yilmaz, Enes; Fowler, Gabriele; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: 01 02 SECTION1 1. Introduction...............................................................05 1.1 Definition of Topic Its Context......................................06 1.2 Methodology..................................................................08 SECTION4 4. Case Studies.............................................................27 4.1 Future Prism: Immersive Art Building............................29 4.2 Illuminarium Experiences: Chicago.............................33 4.3 Jewish Museum Berlin....................................................37 SECTION2 2. Immersive Spaces.....................................................09 2.1 Concept of Immersive Experience..............................11 2.2 Multisensory Perception................................................13 SECTION5 5. Design Project...........................................................41 5.1 Concept................................................................43 5.2 Design Proposal...................................................45 SECTION6 6. Conclusion.................................................................51 SECTION7 7. Bibliography..............................................................53 7.1 List of Figures.............................................................54 SECTION3 3. Immersive Exhibition Spaces....................................19 3.1 Museum...........................................................................21 3.2 Gallery.............................................................................23 3.3 Public Space...................................................................25Item Restricted Interior design strategies for community-building(2024) El Gohary, Karim Nabil Ahmed Fouad; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Investigating the Role of Brand Personality in Shaping Consumer Behavior(2024) Izquierdo Luis, Lucía; Artinger, Florian; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: The primary aim of this research is to explore and assess the perception of mass tourism in residents of the Canary Islands. The analysis within this paper considers both opportunities and risks associated with mass tourism. This study presents the results of a survey conducted on Canarian locals and their perception of mass tourism. The findings of this study demonstrate that even though locals acknowledge the importance of tourism they also express concerns regarding the impact of it. As I delve into this project with a mix of personal interest and academic research I am driven to uncover the yet-to-discover narratives of the Canary Islands. In this paper, I hope to provide valuable insights and ideas that go beyond the limits of academia and unravel the daily life and reality of Canarian locals. Researching the perception of locals is important since they are one of the stakeholders in the tourism industry and both negative and positive opinions can affect the course of it. In fine, cautious steps will be undertaken in order to minimize biases and ensure the integrity of the studyItem Restricted Opportunities and risks of mass tourism : A case study in the Canary islands(2024) Dabbaghi, Ava; Mantel, Peter; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the economic integration of illiterate Afghan women refugees in Germany through the application of social business models inspired by Muhammad Yunus. Germany, as the fourth largest host country for Afghan refugees, faces significant integration challenges, particularly for women who encounter barriers such as illiteracy, cultural differences, and systemic obstacles in the labor market. Traditional integration methods, mainly focused on language acquisition, have proven inadequate for this demographic. Social business models, emphasizing skill utilization and economic participation, offer a promising alternative. These models create opportunities for illiterate individuals to contribute meaningfully to the economy, thereby enhancing their integration into society. By leveraging social business principles, Afghan women refugees can achieve economic independence, reduce reliance on government assistance, and foster a supportive community environment. The research employs a qualitative design, including semi-structured interviews with illiterate Afghan women refugees in Berlin, and a comprehensive analysis of literature on refugee integration, literacy, and social business models. Findings indicate that social businesses can significantly enhance economic opportunities and social inclusion for Afghan women refugees, providing them with viable pathways to improve their socio-economic status. The application of Yunus' social business principles in Berlin demonstrates the potential to address unique integration challenges, promoting economic empowerment and social cohesion. If successful for this group, the approach can be adapted to other refugee groups facing similar challenges. This study underscores the need for targeted integration efforts and offers practical policy recommendations for implementing social business models in Germany. Future research directions are suggested to further explore the structure of social business models in facilitating refugee integrationItem Restricted Phenomenology : Sensorial perception of interior architecture into shaping human experiences(2024) Tushi, Emanuel; Martín, Javier; Ugarte, Juan Pablo; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Recreation of emotional response by visual stimuli in context of stress relief(2024) Drews, Finley; Müller, Felix; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted (Recurring) structural weaknesses of profit-centered architecture are critically examined, alongside current building practices, to reveal the hidden potential of habitat concerning both personal happiness and well-being(2024) Wilhelm, Viviana; Fischer, Jeanne-Françoise; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted The evolving media representation of the new commercial space age(2024) Forss, Celina Maria; Ciechanowicz, Anc; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted The Hidden DNA of Non-Place : Discover the Neglected Value of Parking Garages Through the Interior Architecture Language for Adaptive Reuse(2024) Ho, Cheuk Ting; Goodwin, Amara; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This research explores the potential of transforming parking garages from Non-Places into Places that connect with people. Marc Augé's theory of Non-Places is used to define parking garages as spaces lacking social interaction and identity. The research argues that interior architecture can be a tool to transform these spaces by addressing human psychological needs as suggested by Abraham Maslow. The research aims to discover the value of parking garages through the connection between Augé's theory and Maslow’s theories. By applying the hierarchy of needs to interior architecture to develop a design strategy that transforms parking garages into Places that satisfy users' needs and encourage users to actively engage in social interaction. Thus, creating a sense of belonging. This research raised people’s attention to rethink the human relationship with space and discover the meaning of the space for oneself. Ultimately it resonates with one’s needs and achieves the self-actualisation goalItem Restricted The impact of organisational culture on employee wellbeing; a systematic review of literature(2024) Karadurmuş, Dağıstan; Hynes, Jennifer; Iguaran, Eliana; Faculty of Business Administration; Berlin International University of Applied SciencesItem Restricted The mental well-being of children and their relationship to the built environment(2024) Nagy, Dorottya; Ebert, Carola; Serdar-Köknar, Burcu; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted The Psychological Effect of Controversial Advertisements(2024) Dương, Tú Anh Vũ; Ciechanowicz, Anc; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Utilizing space age design to create a bathhouse that enhances social interaction(2024) Falkenberg, Sophie Elisa Luzia; Escobar, Pierre; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied Sciences