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A Visual Communication Design Analysis of Sports-related Brands' NFT Projects

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dc.contributor.advisorAnwandter, Juan Almarza
dc.contributor.advisorSchroeder, Süheyla
dc.contributor.authorİsmet Mert Subay
dc.contributor.departmentFaculty of Architecture and Design
dc.date.accessioned2023-07-19
dc.date.accessioned2025-11-28T13:27:37Z
dc.date.available2025-11-28T13:27:37Z
dc.date.issued2022
dc.description.abstractThis research explores the use of non-fungible tokens (NFTs) by sports-related brands as a means of communication and community engagement. It examines the growing trend of brands utilizing NFT technology to provide their audience with a more interactive and visually engaging experience. The study employs qualitative and quantitative data analysis, focusing on the visual communication aspects of selected sports-related NFT projects. The research aims to provide designers with a deeper understanding of NFTs and their potential applications in various industries, ultimately facilitating the connection between NFT projects and designers from different disciplines. The findings and insights from the analysis, as well as a design component and survey results, are presented to enhance designers' understanding of the Brand-NFT connection. Keywords: Non-fungible tokens, NFTs, sports-related brands, visual communication, community engagement, designen
dc.description.degreeBA
dc.description.tableofcontentsTable of Contents 1. Introduction 6 2. Methodology 7 3. Relevance 8 4. History a. Origin to Mainstream 10 born Hype 12 5. Brands Using NFT 14 a. Case Study I 15 born Case Study II 18 c. Case Study III 20 6. Opportunities and Challenges 23 7. Findings 24 8. Design Project 26 9. Conclusion 28 10. Bibliography 30 11. Appendix 33en
dc.identifier.urihttps://hdl.handle.net/20.500.14938/875
dc.language.isoeng
dc.publisherBerlin International University of Applied Sciences
dc.rightsIn Copyright - Educational Use Permitteden
dc.rights.urihttps://rightsstatements.org/vocab/InC-EDU/1.0/
dc.subjectCommunity Engagement
dc.subjectDesign
dc.subjectNfts
dc.subjectSports-Related Brands
dc.subjectVisual Communication
dc.subjectNon-Fungible Tokens
dc.titleA Visual Communication Design Analysis of Sports-related Brands' NFT Projects
dc.typeThesis
dspace.entity.typePublication
local.institution.nameChangeNoteIssuing Body Note: BAU International Berlin University of Applied Sciences and Berlin International University of Applied Sciences are the former names of Whitecliffe University of Applied Sciences
relation.isAdvisorOfPublicatione1ba3d71-9a01-4244-bc4d-d2a203751c9a
relation.isAdvisorOfPublication.latestForDiscoverye1ba3d71-9a01-4244-bc4d-d2a203751c9a

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