The economy of social media
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2017
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Abstract
"This work is about the Economy of Social Media. It is focusing on platforms that are well-known, like Facebook and Twitter. A detailed examination of what is Social Media and its structure is provided. Platforms are introduced with its different purposes and the Value for users and businesses is faced. The variety of unique features for users and businesses in the Social Media environment, are analyzed with the Honeycomb framework. During the research for this work, it exposed, that this tool is a very approved theory. It exists also features of Social Media that consists out of direct Revenue Stream of the platform. These are examined and the Value for users and business are highlighted. The results of the work are informative and give exposure on how features of Social Media creates Value for users and businesses."
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ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences