Relationship between Interior design and fashion design : interior design as branding for fashion brands
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2020
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Abstract
"Relationship between the fashion- and design industry has the purpose of fulfilling a lifestyle dream for the consumer. Lifestyle inspires, motivates people, and contributes the individual's way of life. Fashion wear and interiors support the consumer's look and wanted impression to others. This thesis is about the relationship between fashion design and Interior design, and how it represents a lifestyle. I have done literature review looking at the collaboration between the fashion and interior design, and how far back I can find a connection between the two. I also added three case studies showing how interior has been used within fashion brands today. As a design proposal I have designed an interactive art show where the interior design is the fundamental frame for achieving the complete lifestyle experience of a chosen fashion brand. By using various elements of interior design, art and architecture the aim was to create a holistic design show, which enhances the brand identity and not only showcasing a piece of clothing. [...] Research questions: 1 What influence does interior design and fashion design have on society? 1. How does fashion design and interior design communicate to the consumer? 2. How does fashion brands use interior design to commutate their fashion brand?"