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The Impact of Technostress on Employee Productivity, Job Satisfaction and Well-being : a Quantitative Study of Social Media Adoption in Organisations

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2023

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AI-GENERATED ABSTRACT: Abstract: Purpose - This quantitative study investigates the effects of technostress caused by social media adoption on employee productivity, job satisfaction, and well-being. It addresses the urgent problem posed by the convergence of social media and organisational dynamics in an era of unprecedented technological progress. Methodology - The study investigates the relationship between social media-induced technostress and employee outcomes by sending a questionnaire to employees who use social media for work purposes. It employs a quantitative research methodology to collect data and reveal insights regarding the effects of social media-induced technostress on performance, job satisfaction, and well-being. Findings - The study reveals a dual narrative that challenges conventional understanding. Technostress has a negative impact on employee outcomes, including productivity, job satisfaction, and well-being. Hindrance stressors such as information overload and blurred work-life boundaries pose significant challenges. However, the study also uncovers the emergence of positive elements called challenge technostressors, which foster growth, motivation, and employee performance. Significance - This study significantly contributes to filling a substantial gap in the literature regarding the impact of social media-induced technostress on employee productivity, job satisfaction, and well-being. By uncovering both the negative and positive elements of technostress, it provides valuable insights for organisations seeking to manage technostress effectively and cultivate a productive work environment. The study's findings offer practical recommendations for organisations to address the challenges and harness the benefits associated with social media adoption, ultimately promoting employee well-being, and enhancing organisational outcomes. Keywords: technostress, social media, employee productivity, job satisfaction, well- being, challenge stressors, hindrance stressors

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