Designing for Electronic Music After the COVID-19 Crisis : An Approach to Understanding the Implications for Graphic Designers
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2022
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AI-GENERATED ABSTRACT: Abstract: The COVID-19 pandemic has significantly impacted the music industry, particularly live events, causing the electronic music industry to adapt and undergo changes. This thesis explores the connection between electronic music, its visual design, and the effects of the pandemic on the industry. By studying the history of electronic music and its sub-genres, the thesis aims to understand the contextual relationship between music genres and design elements. It also evaluates how the pandemic accelerated the digitalization of the music industry and analyzes the impact on live events, online streaming, and the mental health of artists during lockdowns. The research methodology includes a combination of primary and secondary sources. Semi-formal interviews were conducted with electronic music listeners, makers, and a PR manager representing music artists. These interviews provide valuable insights into the experiences and perspectives of individuals involved in the electronic music scene. Understanding the objectives and dynamics of collectives and labels in the electronic music industry is essential for graphic designers working in this field. The thesis emphasizes the importance of aligning design with the goals and characteristics of the collective or label being represented, considering factors such as branding, marketing, and networking. Keywords: electronic music, visual design, COVID-19 pandemic, music industry, live events, digitalization, online streaming, mental health, interviews, collectives, labels, branding, marketing