Luxury Brand Management and Economic Crisis : Chanel Case Study
Loading...
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Company
URL
Shelf Location
Date
Abstract
AUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis investigates the impact of COVID-19 on the French luxury brand Chanel and the company's strategic management response to the crisis by comparing its approach and financial reports with other top fashion luxury brands. Semi-structured interviews have been held with Chanel employees and a focused group of Chanel customers to gain industry insights. The analysis emphasizes Chanel's unique response to the crisis and the factors that have contributed to its success. Keywords: COVID-19, French luxury brand, Chanel, strategic management, crisis response, fashion luxury brands, semi-structured interviews, industry insights, success factors