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Talent retention within ecommerce industry in times of organizational change

dc.contributor.advisorArtinger, Florian M
dc.contributor.advisorMantel, Peter
dc.contributor.authorAlmeida, Vitor
dc.contributor.departmentbachelor thesis in Business Administration
dc.date.accessioned2021-01-11
dc.date.accessioned2025-11-28T13:26:28Z
dc.date.available2025-11-28T13:26:28Z
dc.date.issued2020
dc.description.abstract"Talent retention currently is a very important aspect in today's organizations. To maintain relevant talent within its boundaries is something crucial for the institutions, due to several different reasons, in order to prosper in the market that it operates. Taking to the eCommerce industry, this is an even more delicate topic, as skilled-labor force is scarce and the need for retention is beyond valuable. To the scenario of change, retention becomes a greater challenge. This article utilizes an interview study involving professionals in the industry in order to analyze the importance, impacts and how different strategies are applied in order to retain talent within the organizations. Continuing previous research, this study highlights the importance of talent management, the use of digitalization in order to boost positive outcomes and means to update previous research to the modern scenario. Furthermore, a model is developed to facilitate the comprehension of impacts of organizational change within the industry and known strategies of talent retention, as well as the idea of change enablers, which is a concept that facilitates handling the change and retention aspects so that transitions are gone through with ease. In this sense, this study aims to clarify aspects of talent retention within the eCommerce industry, in times of organizational change."en
dc.description.degreeBA
dc.description.tableofcontentsIntroduction 1 Literature Review 5 Talent Retention 5 The Industry 8 Organizational Change 9 Methods 13 Design 13 Research Setting 13 Sample 14 Data Collection 14 Data Analysis 17 Findings 18 Discussion 20 Theoretical Implications 20 Practical Implications 22 Limitations and directions for future research 22 Conclusion 23 References 24 Appendix 27en
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/589
dc.language.isoeng
dc.subjectSpecific sectors, industries
dc.subjectDigital business
dc.subjectHuman resource management
dc.subjectInnovation management, change management
dc.subjectTalent management
dc.subjectE-commerce sector
dc.titleTalent retention within ecommerce industry in times of organizational change
dc.typeThesis

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