The impact of low-cost airlines' CSR pratices on customers : the case of Ryanair and EasyJet
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2020
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Abstract
"Low-cost carriers have started to dominate the aviation industry since the beginning of 2000s. Growing concerns on ethical business practices forces companies to establish such programs towards their stakeholders and the environment. While having cost reduction strategy as a competitive advantage, how could LCCs adapt themselves without losing the market position? What do customers care most beyond the charming low prices? This study explores the corporate social responsibility applications of the low-cost airlines, particularly an analysis of Ryanair and EasyJet, and their impact on the customer opinion through conducting interviews with aviation customers. The results of this study are thoroughly analysed and extensively examined in the discussion part. The outcomes are expected to provide in-depth understanding on how low-cost airlines should approach socially responsible issues, considering the response of their customers."