The impact of low-cost airlines' CSR pratices on customers : the case of Ryanair and EasyJet
| dc.contributor.advisor | Behar Villegas, Erick | |
| dc.contributor.advisor | Poljsak-Rosinski, Petra | |
| dc.contributor.department | bachelor thesis in Business Administration | |
| dc.date.accessioned | 2021-01-11 | |
| dc.date.accessioned | 2025-11-28T13:26:28Z | |
| dc.date.available | 2025-11-28T13:26:28Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | "Low-cost carriers have started to dominate the aviation industry since the beginning of 2000s. Growing concerns on ethical business practices forces companies to establish such programs towards their stakeholders and the environment. While having cost reduction strategy as a competitive advantage, how could LCCs adapt themselves without losing the market position? What do customers care most beyond the charming low prices? This study explores the corporate social responsibility applications of the low-cost airlines, particularly an analysis of Ryanair and EasyJet, and their impact on the customer opinion through conducting interviews with aviation customers. The results of this study are thoroughly analysed and extensively examined in the discussion part. The outcomes are expected to provide in-depth understanding on how low-cost airlines should approach socially responsible issues, considering the response of their customers." | en |
| dc.description.degree | BA | |
| dc.description.tableofcontents | Abstract............................................................................. I List of Figures......................................................................I 1. General Introduction ................................................................................ 1 1.1. Main Problem Statement ........................................................................... 2 1.2. Need and Justification ............................................................................... 2 1.3. Research Aim ............................................................................................ 3 1.3.1. Research Objectives ................................................................................................... 3 1.3.2. Research Questions ................................................................................................... 3 2. Literature Review ..................................................................................... 3 2.1. CSR and Aviation ....................................................................................... 3 2.1.1. Definition of CSR ........................................................................................................ 3 2.1.2. Airline Context of the Study ....................................................................................... 4 2.2. CSR Models ............................................................................................... 6 2.2.1. Carrol Model .............................................................................................................. 6 2.2.2. Stakeholder Model..................................................................................................... 9 2.2.3. Constructs of Conceptual Model ............................................................................. 12 2.2.4. Success of CSR Models ............................................................................................. 13 3. Research Approach ................................................................................ 15 3.1. Research Method .................................................................................... 15 3.2. Research Procedure ................................................................................. 16 3.3. Research Tools ........................................................................................ 16 4. Data Collection and Data Analysis .......................................................... 16 4.1. Data Collection Procedure ....................................................................... 16 4.2. Data Analysis ........................................................................................... 17 4.2.1. Secondary Data Case Analysis.................................................................................. 17 4.2.2. Interviews Analysis................................................................................................... 23 5. Discussion and Conclusion ...................................................................... 26 5.1. Discussion of results ................................................................................ 26 5.2. Revisiting Research Objectives and Research Questions............................ 27 5.3. Conclusion ............................................................................................... 28 5.4. Theoretical and Practical Implications ...................................................... 28 5.5. Limitations and Future Suggestions .......................................................... 29 6. References ............................................................................................... II 7. Appendix................................................................................................ VII | en |
| dc.identifier.uri | https://repository.berlin-international.de/handle/123456789/590 | |
| dc.language.iso | eng | |
| dc.subject | Specific sectors, industries | |
| dc.subject | Countries, regions | |
| dc.subject | Corporate social responsibility (CSR) | |
| dc.subject | Transportation and storage | |
| dc.subject | Tourismus | |
| dc.subject | Aviation industry | |
| dc.title | The impact of low-cost airlines' CSR pratices on customers : the case of Ryanair and EasyJet | |
| dc.type | Thesis |
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