An Exploration on How to Improve the Relationship Between Gen Z and Nature With the Help of Visual Communication Design
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2023
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AI-GENERATED ABSTRACT: Abstract: The escalating digitalization and urbanization have distanced the modern populace, particularly Generation Z, from nature, impacting their nature connectedness and, consequently, environmental awareness. Inspired by the visual narrative of "Avatar: The Way of Water," this thesis navigates the complex relationship between humans and nature, focusing on Gen Z residing in urban settings like Berlin, Germany. Through a blend of surveys, secondary research, and an exploration of visual communication fields like Technobiophilia and Biodesign, the research aims to bolster the nature connectedness among Gen Z individuals. By delving into the intricacies of nature connectedness and its pivotal role in fostering a pro-environmental mindset, the thesis endeavors to answer how visual communication design can bridge the growing chasm between urbanized Gen Z individuals and nature, potentially catalyzing a ripple effect of heightened environmental consciousness and action against climate change. Keywords: Generation Z, Nature Connectedness, Urbanization, Digitalization, Visual Communication Design, Environmental Awareness, Technobiophilia, Biodesign, Avatar: The Way of Water, Pro-environmental Mindset