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An Exploration on How to Improve the Relationship Between Gen Z and Nature With the Help of Visual Communication Design

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dc.contributor.advisorKim, Erin
dc.contributor.advisorRieß, Henrik
dc.contributor.authorNomi Kim Köder
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:20Z
dc.date.available2025-11-28T13:27:20Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: The escalating digitalization and urbanization have distanced the modern populace, particularly Generation Z, from nature, impacting their nature connectedness and, consequently, environmental awareness. Inspired by the visual narrative of "Avatar: The Way of Water," this thesis navigates the complex relationship between humans and nature, focusing on Gen Z residing in urban settings like Berlin, Germany. Through a blend of surveys, secondary research, and an exploration of visual communication fields like Technobiophilia and Biodesign, the research aims to bolster the nature connectedness among Gen Z individuals. By delving into the intricacies of nature connectedness and its pivotal role in fostering a pro-environmental mindset, the thesis endeavors to answer how visual communication design can bridge the growing chasm between urbanized Gen Z individuals and nature, potentially catalyzing a ripple effect of heightened environmental consciousness and action against climate change. Keywords: Generation Z, Nature Connectedness, Urbanization, Digitalization, Visual Communication Design, Environmental Awareness, Technobiophilia, Biodesign, Avatar: The Way of Water, Pro-environmental Mindseten
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1 Introduction ................................................... 2 2 Methodology .................................................... 8-9 3 Background ..................................................... 10 3.1 Definition ............................................... 11-14 3.2 History .................................................. 4 Gen Z's Relationship With Nature ............................... 15-19 4.1 Scope .................................................... 4.2 Urbanization and Digitalisation ............................ 4.3 Climate Change ........................................... 5 Nature Connectedness ........................................... 20-24 5.1 Benefits of Nature and Nature Connectedness ................ 5.2 Improving the Relationship ............................... 6 Fields That Aim to Connect With Nature ........................ 25-29 6.1 Technobiophilia .......................................... 30 6.2 Biodesign ................................................ 31-43 6.3 Art Installations ........................................ 7 Conclusion .................................................... 44-47 8 Design Project ................................................ 67 9 Bibliographyen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/786
dc.language.isoeng
dc.subjectBiodesign
dc.subjectDigitalization
dc.subjectEnvironmental Awareness
dc.subjectNature Connectedness
dc.subjectPro-Environmental Mindset
dc.subjectTechnobiophilia
dc.subjectUrbanization
dc.subjectVisual Communication Design
dc.subjectGeneration Z
dc.titleAn Exploration on How to Improve the Relationship Between Gen Z and Nature With the Help of Visual Communication Design
dc.typeThesis

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