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Contemporary Visual Identity Design for Museums of Historical Art

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dc.contributor.advisorAmann, Denise
dc.contributor.advisorRieß, Henrik
dc.contributor.authorLaura Emma Nelson-Homiah
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2024-01-15
dc.date.accessioned2025-11-28T13:27:07Z
dc.date.available2025-11-28T13:27:07Z
dc.date.issued2023
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: In the digital age, museums are redefining themselves not just as custodians of historical art but as dynamic brands with a holistic visual identity. This thesis explores the challenges and possibilities of marrying historical art properties-such as cultural heritage, handcraft, and quality-with the functional requirements and aesthetic norms of contemporary design. It aims to answer the question: What are the possibilities of displaying historical art through contemporary visual design in a museum's visual identity, considering both cultural heritage and the evolving digital landscape? The study will analyze existing visual identities of museums, evaluate their functional and aesthetic aspects, and develop a conceptual draft for a museum's visual identity that successfully navigates the contrast between historical art and contemporary design. Keywords: Museums, Historical Art, Visual Identity, Brand Design, Contemporary Design, Digital Media, Cultural Heritageen
dc.description.degreeBA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction ........................................................... 8 1.1. Background ......................................................... 8 1.2. Definition of Topic and Problem ............................. 10 1.3. Methodology ..................................................... 10 2. Visual Identity Case Studies ..................................... 11 2.1. Mauritshuis ....................................................... 12 2.1.1. Introduction ............................................. 12 2.1.2. Logo ....................................................... 14 2.1.3. Typography .............................................. 15 2.1.4. Color Scheme .......................................... 16 2.1.5. Layout and Positioning ................................. 18 2.1.6. Applications ............................................. 20 2.1.7. Short Summary and Possibilities ................... 23 2.2. Galleria Nazionale Dell'umbria .............................. 24 2.2.1. Introduction ............................................. 24 2.2.2. Logo ....................................................... 26 2.2.3. Typography .............................................. 28 2.2.4. Color Scheme .......................................... 30 2.2.5. Layout and Positioning ................................. 32 2.2.6. Applications ............................................. 34 2.2.7. Short Summary and Possibilities ................... 39 2.3. Museum Barberini .............................................. 40 2.3.1. Introduction ............................................. 40 2.3.2. Logo ....................................................... 42 2.3.3. Typography .............................................. 42 2.3.4. Color Scheme .......................................... 44 2.3.5. Layout and Positioning ................................. 46 2.3.6. Applications ............................................. 50 2.3.7. Short Summary and Possibilities ................... 55 3. Design Project ....................................................... 56 4. Conclusion ............................................................. 65 5. Bibliography ........................................................... 66 5.1. References ....................................................... 67 5.2. List of Images ................................................... 69en
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/752
dc.language.isoeng
dc.subjectBrand Design
dc.subjectContemporary Design
dc.subjectCultural Heritage
dc.subjectDigital Media
dc.subjectHistorical Art
dc.subjectVisual Identity
dc.subjectMuseums
dc.titleContemporary Visual Identity Design for Museums of Historical Art
dc.typeThesis

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