A Case Study on Employee Wellbeing in a Cosmetic Company Avon in Serbia
| dc.contributor.advisor | Hynes, Jennifer | |
| dc.contributor.advisor | Wagner, Evamaria | |
| dc.contributor.author | Sara Gudžević | |
| dc.contributor.department | Faculty of Business Administration | |
| dc.contributor.other | Berlin International University of Applied Sciences | |
| dc.date.accessioned | 2023-07-19 | |
| dc.date.accessioned | 2025-11-28T13:27:32Z | |
| dc.date.available | 2025-11-28T13:27:32Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | AI-GENERATED ABSTRACT: Abstract: This chapter provides an introduction to the thesis, highlighting the importance of leadership in employee wellbeing and the lack of research in this area, particularly in the cosmetics industry. AVON, a popular cosmetics brand in the Serbian market, is chosen as the case study to investigate the leadership factors that affect employee wellbeing. The chapter emphasizes the negative consequences of neglecting employee wellbeing, both on an individual and organizational level. It also discusses the specific context of Serbia, where burnout rates are high and legislative policies do not adequately address mental health issues in the workplace. The chapter concludes by outlining the objectives and structure of the thesis, which include a literature review, methodology, results, discussion, and recommendations. Keywords: Leadership, employee wellbeing, burnout, work engagement, cosmetics industry, AVON, Serbia | en |
| dc.description.degree | BA | |
| dc.description.tableofcontents | MACHINE-GENERATED CONTENTS NOTE: Table of Contents CHAPTER 1. Introduction ............................................................. 1 CHAPTER 2. Literature Review ...................................................... 2 2.1 Burnout ............................................................. 2 2.1.1 The Concept of Burnout ................... 2 2.1.2 Antecedents of Burnout .................... 3 2.1.2.1 Situational factors ..................... 4 2.1.2.2 Individual factors ....................... 5 2.1.3 Consequences of Burnout .................. 6 2.1.3.1 Psychological and physical outcomes ........................ 6 2.1.3.2 Occupational outcomes ............... 7 2.2 Work Engagement ........................................... 8 2.2.1 The Concept of Work Engagement ..... 8 2.2.2 Antecedents of Work Engagement ..... 10 2.2.2.1 Situational factors ..................... 10 2.2.2.2 Individual factors ....................... 11 2.2.3 Outcomes of Work Engagement ........ 12 2.2.3.1 Motivational outcomes .............. 12 2.2.3.2 Job-related outcomes ............... 13 2.3 Specific Leadership Styles and Employee Wellbeing .................. 13 2.3.1 Transactional Leadership and Employee Wellbeing ........... 14 2.3.2 Transformational Leadership and Employee Wellbeing ...... 14 2.3.3 Laissez-faire Leadership and Employee Wellbeing ............ 15 2.3.4 Empowering Leadership and Employee Wellbeing ............ 15 2.3.5 Ethical Leadership and Employee Wellbeing .................... 15 2.3.6 Servant Leadership and Employee Wellbeing .................... 16 CHAPTER 3. Methodology ........................................................ 16 3.1 Introduction ........................................................ 16 3.2 The case company - Avon Serbia ................. 16 3.3 Research Methods ............................................ 17 3.3.1 Quantitative Method ......................... 18 3.3.2 Qualitative Method .......................... 19 3.3.2.1 Two open-ended survey questions ................. 19 3.3.2.2 Semi-structured interviews ....................... 19 3.4 Data analysis ...................................................... 21 3.4.1 Quantitative data .................................. 21 3.4.2 Qualitative data .................................... 22 3.5 Research ethics ................................................... 22 CHAPTER 4. Results ................................................................. 23 4.1 Quantitative results ............................................ 23 4.1.1 Leadership scores ............................... 23 4.1.1.1 Age ................................................ 24 4.1.1.1.1 Mean Report and Potential Differences ....... 25 4.1.1.1.2 Kruskal-Wallis Test ........................... 25 4.1.1.13 ANOVA Test ........................................ 26 4.1.1.2 Gender ............................................. 26 4.1.1.2.1 Mean Report and Potential Differences ....... 26 4.1.1.2.2 Mann Whitney Test ........................... 27 4.1.1.2.3 ANOVA Test ........................................ 27 4.1.1.3 Job positions ................................... 28 4.1.1.3.1 Mean Report and Potential Differences ....... 28 4.1.1.3.2 Mann Whitney Test ........................... 29 4.1.1.3.3 ANOVA Test ........................................ 29 4.1.1.4 Work styles ....................................... 30 4.1.1.4.1 Mean Report and Potential Differences ....... 30 4.1.1.4.2 Mann Whitney Test ........................... 30 4.1.1.4.3 ANOVA Test ........................................ 30 4.2 Work engagement scores ............................... 31 4.2.1 Age ........................................................ 32 4.2.1.1 Mean Report and Potential Differences ....... 32 4.2.1.1.2 Kruskal-Wallis Test ........................... 33 4.2.1.1.3 ANOVA Test ........................................ 33 4.2.1.2 Gender | en |
| dc.identifier.uri | https://repository.berlin-international.de/handle/123456789/840 | |
| dc.language.iso | eng | |
| dc.subject | Avon | |
| dc.subject | Burnout | |
| dc.subject | Cosmetics Industry | |
| dc.subject | Employee Wellbeing | |
| dc.subject | Serbia | |
| dc.subject | Work Engagement | |
| dc.subject | Leadership | |
| dc.title | A Case Study on Employee Wellbeing in a Cosmetic Company Avon in Serbia | |
| dc.type | Thesis |
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