Key success factors to deliver a crowdfunded project
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2018
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Abstract
"Online crowdfunding is a popular tool for obtaining funding for projects that range from the arts to technology and innovative manufacture. It is a welcome alternative for entrepreneurs who are not able or choose not to finance their business through standard financial intermediaries such as banks and investors. This practice consists of a large number of people giving a relatively small amount of money to projects, mainly using Internet-based platforms designed for this purpose. This thesis reports the main characteristics and strategies that are needed to take in order for a project to successfully deliver its project to backers. By analyzing five projects, key success factors were pinpointed when they are adapted from a business model to a crowdfunded project's needs, including marketing strategies, operations and financial plans and the challenges they faced in manufacturing as errors to avoid."
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ISSUING BODY NOTE: BAU International Berlin University of Applied Sciences is the former name of Berlin International University of Applied Sciences